Verde Voice
Public relations and digital marketing change fast. In service to our clients and the strength of the markets we serve, we’re always on the hunt to identify what’s on the horizon, and how these technologies, trends, and channel developments might (or might not) be leveraged as actionable solutions.
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Mammut, the global leader in mountain safety and outdoor equipment, is proud to announce a collaboration with National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry. This partnership marks a significant step forward in advancing mountain safety for skiers and ski patrollers across the nation, and continues to support both Mammut and NSP's long history of keeping people safe in the outdoors - Mammut since 1862 and NSP since 1938.
Mobilizing for Monuments, a coalition of more than 80 businesses working to protect outdoor spaces through the designation of national monuments, debuts its short film today, Mobilizing for Monuments Road Trip. The 15 minute film is available to stream on Mobilizing for Monuments.
Gates (NYSE: GTES), a global provider of innovative highly engineered power transmission and fluid power solutions – and pioneer in belt-driven micromobility – has raised the stakes for mountain bike racers around the world. Gates announced a massive €100,000 belted purse for the first elite racer to win a Union Cycliste Internationale (UCI) Mountain Bike Downhill race on a Gates belt-driven bike.
Gran Fondo Hincapie has been creating cycling experiences for over 12 years and recently announced the launch of its latest event taking place in Bentonville, Ark.
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The Verde crew spans across the San Juan Mountains, the Rockies, to the Tetons and out west to the Cascades. Join in on our adventures on Instagram.