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Verde is committed to creating a platform for change through public relations, communications and corporate social responsibility. Publish for a Cause (P4C) is an initiative that focuses on our key media stakeholders. P4C enables the media to easily harness their incredible reach and direct it toward causes that are important to them. P4C is intended to inspire, offer research and preparation for selling articles on cause-related subjects to our members.
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EASLEY, S.C. (July 2, 2008) – On July 1, 2008, Confluence Watersports signed with Verde PR & Consulting as the paddlesports company’s public relations agency of record.
Confluence’s brand strategies and marketing initiatives are focused on re-launching their family of brands with clear positioning, the highest quality products, exemplary customer support, and an increased responsiveness to both the retail and media communities. Verde will be an important partner in communicating and contributing to these mandates.
“We’ve chosen Verde to implement our media relations strategy,” said Cheri McKenzie, vice president, chief marketing officer for Confluence. “Verde’s approach to traditional and new media opportunities, all with a unique approach to journalists’ needs, supports our mission well.”
Confluence will exhibit at Outdoor Retailer Summer Market in August 2008, where new products and new brand strategies will be introduced.