Rab technical mountaineering clothing and equipment, and Southwest Adventure Guides, the premiere guide service based in the San Juan Mountains of Colorado, are teaming up making Rab the preferred provider of technical outerwear for SWAG’s guides and clients. Starting November 3, 2008, Rab technical outerwear, bivies and sleeping bags will be used exclusively by Southwest Adventure Guides.

As you know, Rab is a highly authentic brand well-known in the international alpine mountaineering community. Rab has been creating a bigger presence in the US and presently Pine Needle Mountaineering of Durango is one of their strongest US dealers. This new partnership is prestigious for both Rab and Southwest Adventure Guides.

“We're all very excited to be wearing Rab this winter and beyond, and are equally excited that Rab is now our select provider of technical outerwear for our guides and clients,” said Nate Disser, director and head guide for Southwest Adventure Guides. “Rab’s clothing and equipment offer the best protection from the elements and are nearly indestructible, making them the perfect companion to any backcountry adventurer.”

 “This is a great, natural partnership between Rab, Southwest Adventure Guides and Pine Needle Mountaineering,” says Matt Gowar, president of Rab. “Rab is the perfect gear to accompany the guides and clients of Southwest Adventure Guides during backcountry excursions. We are thrilled to be the gear of choice and look forward to other opportunities this partnership will bring.”

Southwest Adventure Guides is positioning itself for the coming trend of “stay-cationing,” which implies that consumers and travelers will be staying closer to home over the next six months to one year, instead of going abroad, or spending on travel afar.  And, as part of that trend, SWAG and affiliate, local outdoor specialty store Pine Needle Mountaineering, are going to be co-promoting local Avalanche Awareness Clinics this winter.

Check out more information about Rab and this partnership on the Rab SMR page.