Becca Katz

Director

Similar to many in Jackson Hole, Wyoming, Becca found herself packing up her Subaru Outback and heading north to the small western town shortly after a ski trip in 2012. Lured in by the mesmerizing peaks of the Teton Range, it was the ideal playground for her next adventure. Shortly after moving, she joined the team at Verde, launching a new career and passion for crafting and sharing stories that inspire people to pursue new adventures, and spend more time outside. Since then, she has been working with top brands in the outdoor space to help elevate brand awareness and market share.

Becca started her career in destination marketing and PR at the Utah Office of Tourism in Salt Lake City, UT. While hosting media tours around the state, she fell in love with Utah, inspiring her to go back to school for a masters in sustainable tourism development at the University of Utah. Today, she hopes to apply her knowledge and experience in sustainability and PR to influence positive change in the outdoor industry.

Favorite...

• Part of my job: The people. Clients, co-workers and the media. And the occasional "work" ski days!

• Dog: Berkeley, also known as: Bird Dog, Berk-inator and Bad Dog (endearingly, on occasion).

• Quote: “Live in the sunshine, swim the sea, drink the wild air.” - Ralph Waldo Emerson

• Book: All The Light We Cannot See

• Activities: Skiing, climbing, riding, and most importantly, cocktail drinking