Verde Brand Communications takes the wheel for Rossmönster adventure truck and van PR efforts

Verde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and adventure van builds to help highlight the brand's commitment to enabling unforgettable outdoor experiences.

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Shifting media series: new outdoor & active lifestyle publications you should know about

Change is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.

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Alexa McRoberts
Escapod is granted patent protection for design of its innovative TOPO 2 off-road teardrop trailer

Escapod, creator of premium off-road teardrop trailers designed for adventurers, was granted patent protection this past month in the United States, Canada, Europe and Australia around the design and engineering of its innovative TOPO 2 trailer body and doors. This design has also garnered international acclaim, including a design award in December from Design MasterPrize, an award that highlights exceptional product design in a variety of sectors. In recent years, Escapod has earned other design honors, including the Red Dot Design Award and the IF Design Award in 2023.

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EscapodRob Sulaski
Backpacker's Pantry launches Backcountry Bucket

Boulder-based Backpacker's Pantry is excited to announce the launch of the Backcountry Bucket, a complete and reliable solution for anyone looking to be prepared for outdoor adventures or emergency situations. This innovative meal bucket features 24 servings of premium meals — 12 different meals, 2 servings per pouch, designed to provide a mix of flavors for up to 8 days of sustenance.

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Royal Robbins launches Fall 2025 collection fueled by heritage, natural fibers and the spirit of Yosemite

Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, introduces its Fall 2025 collection – a testament to the legacy and adventurous spirit of the brand’s founders Liz and Royal Robbins. Since the brand’s inception in 1968, climbers and adventurers have trusted Royal Robbins for apparel inspired by the Yosemite Valley. Today, Royal Robbins continues to honor its heritage with a renewed focus on sustainable and innovative design.

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Mammut taps Matt Kaplan as managing director of North America

Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration of Mammut's growth path as a leading mountain sports brand in North America. 

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Breaking News, MammutElias Marsh