Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Krimson Klover releases their newest line of performance shorts, light knits, and sun protection for Spring 2025 featuring fresh colorways and prints. Krimson Klover is a women-founded outdoor brand committed to empowering women to stay active all year long through functional fashion that is responsibly sourced.
Read MoreVALLON, a brand known for pairing leading performance eyewear with classic style for the modern-day adventurer, is proud to unveil its newest style, Heron Desert - built to withstand and protect your eyes in the world’s toughest desert landscapes.
Read MoreSpring is coming quickly, and that means that its time to prepare for trail running! Before you hit the trails this season, be sure to check out this gear guide with all you need to get back out there.
Read MoreROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, adds SUPERPLUSH™ Slides and SUPERPLUSH™ Flip Flops to its SUPERPLUSH™ Recovery Footwear collection. The two new styles join the Classics slip-on shoes which launched last fall, creating a full line of footwear to boost athlete recovery.
Read MoreThis spring, Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, launches its Mosquito Protection Technology™ (MPT) apparel collection, which provides a chemical-free and robust barrier from mosquitos. This innovative technology has already been included in Popular Science’s list of "50 Greatest Innovations" of 2024.
Read MoreMother’s Day is right around the corner (May 11)! Now’s the time to start thinking about the ultimate gift to give your outdoorsy mom. Check out this gear guide with all you need to make your mom feel extra loved this Mother’s Day.
Read MoreChange is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.
Read MoreWith rising temps and longer days, spring is on its way! Before you hit the trails for the beginning of a new mountain biking season, be sure to check out this gear guide with all you need to get back out there.
Read MoreVALLON, the leading brand in premium eyewear for outdoor adventurers, is excited to announce that Gelje Sherpa — one of the world’s most accomplished high-altitude mountaineers, has joined their ‘Trailblazers’ team.
Read MoreONIX Pickleball, a leader in the fast-growing sport of pickleball for two decades, recruited Verde Brand Communications, a Colorado-based public relations and digital marketing agency specializing in the outdoor and active lifestyle spaces, as its PR agency of record, effective immediately. Verde will collaborate with ONIX Pickleball to amplify the brand’s message, showcase its industry-leading paddles and patented technologies, and further its mission of growing and supporting pickleball players of all levels, from beginners to professionals.
Read MoreCrazy Creek Products, a pioneer in portable outdoor seating, is proud to announce the launch of two new products — the AirLounger and the Canoe IV chairs. With these latest innovations, Crazy Creek continues its mission to provide outdoor enthusiasts with high-performance gear designed for comfort, durability, and convenience.
Read MoreRossmönster, the leader in purpose-built adventure vehicles, and IWS Sales, a premier provider of high-quality motorcoaches and performance vehicles, are excited to announce a strategic partnership. This collaboration will see IWS Sales become an official distributor of Rossmönster’s renowned adventure trucks.
Read MoreGrassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes two new manufacturers to its national vendor partner network, climbing and outdoor equipment manufacturer EDELRID North America and multi-purpose outdoor gear manufacturer Nomadix. Their addition brings the number of Grassroots vendor partners to 64.
Read MoreVerde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and adventure van builds to help highlight the brand's commitment to enabling unforgettable outdoor experiences.
Read MoreChange is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.
Read MoreRecovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools and recovery footwear, has hired Craig Sinbine to lead business development. In tandem, the brand has also partnered with a new sales entity with The Endorphin Group.
Read MoreEscapod, creator of premium off-road teardrop trailers designed for adventurers, was granted patent protection this past month in the United States, Canada, Europe and Australia around the design and engineering of its innovative TOPO 2 trailer body and doors. This design has also garnered international acclaim, including a design award in December from Design MasterPrize, an award that highlights exceptional product design in a variety of sectors. In recent years, Escapod has earned other design honors, including the Red Dot Design Award and the IF Design Award in 2023.
Read MoreThis guide will provide the products to help you along your journey in 2025. Whether your goal is to run outside, bike more, spend time on the water, focus on recovery or bag peaks, we’ve got you covered with the best gear to accomplish your goals and crush the new year!
Read MoreFollowing a 10-year advocacy campaign to modernize outdoor recreation policy, today the U.S. Senate passed by unanimous consent the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package that improves outdoor recreation on America’s public lands and waters.
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