Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Following a 10-year advocacy campaign to modernize outdoor recreation policy, today the U.S. Senate passed by unanimous consent the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package that improves outdoor recreation on America’s public lands and waters.
Read MoreBoulder-based Backpacker's Pantry is excited to announce the launch of the Backcountry Bucket, a complete and reliable solution for anyone looking to be prepared for outdoor adventures or emergency situations. This innovative meal bucket features 24 servings of premium meals — 12 different meals, 2 servings per pouch, designed to provide a mix of flavors for up to 8 days of sustenance.
Read MoreCrazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content.
Read MoreRoyal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, introduces its Fall 2025 collection – a testament to the legacy and adventurous spirit of the brand’s founders Liz and Royal Robbins. Since the brand’s inception in 1968, climbers and adventurers have trusted Royal Robbins for apparel inspired by the Yosemite Valley. Today, Royal Robbins continues to honor its heritage with a renewed focus on sustainable and innovative design.
Read MoreKrimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024. Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced.
Read MoreROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, announces the launch of the all-new SUPERPLUSH™ Recovery Footwear collection. The full lineup offers a performance recovery shoe, slide and flip flop style in an array of colorways.
Read MoreLeading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration of Mammut's growth path as a leading mountain sports brand in North America.
Read MoreGran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to $700,000 and continued efforts to raise one million dollars for the Polk County Community Foundation.
Read MoreMammut unveils the Barryvox® S2, raising the bar in avalanche safety. The new Barryvox® S2 continues in Mammut’s tradition of pushing boundaries by combining advanced technical features with a user-friendly design, bridging the gap between complexity and ease of use in avalanche transceivers.
Read MoreGran Fondo Hincapie announces its 13th annual Greenville cycling event, scheduled to take place on Oct. 19, will instead be held as a fundraising event for the local community impacted by Hurricane Helene.
Read MoreAs it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, heads into its twice-annual event with a measured uptick in the number of attending buyers, vendors and appointments scheduled.
Read MoreLooking for the perfect gift for the water enthusiast in your life? Whether it’s eFoiling, kayaking, paddleboarding, surfing, or simply casting a line out in a mountain stream, there’s no better way to celebrate the holidays than by upgrading the products they use (or should be using…) on their water adventures. From high-performance gear to stylish accessories, we’ve rounded up the must-have watersports products that will make waves this season. Get ready to dive into the ultimate holiday gift guide tailored to those in your life who love the water.
Read MoreDuring the pandemic biking became a safe alternative to public transportation and the gym - and a great way to spend time with family and friends. This momentum has been huge, and we’re seeing it continue through 2022, despite inventory challenges across the industry. So, with this continued momentum, we know there are a lot of folks out there looking for the best gifts in cycling, and these our top picks.
Read MoreWe’re not only going to share our favorite gifts for skiers but also help you identify the hottest trends and most-searched-for topics in skiing. This means that you can not only have a great gift guide, but you can optimize it to stand out in this competitive landscape.
Read More2021 was a breakout year for climbing and 2022 continued the trend. Following the sport’s debut in the 2020 Olympics (which took place in 2021) we saw a continued surge in popularity as gyms are back open all over the country. So, we know your readers are still interested in climbing, now what is the hot gear they’ll be looking for this holiday season? Read along and we’ll share.
Read MoreWhether you're looking to motivate someone to kickstart their fitness journey or seeking the perfect present for a seasoned athlete, this curated selection of run and fitness products has got you covered. From high-performance running gear that will help them achieve their personal bests to innovative workout accessories that make staying active more enjoyable, our gift guide is designed to inspire, support, and elevate every step of their fitness adventure. So, let's lace up those running shoes and dive into a world of health, wellness, and unparalleled gift-giving ideas!
Read MoreAs September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive range of emergency meal solutions.
Read MoreThe holiday season and the boom of many outdoor sports share a common thread - people finding out and celebrating the things that truly matter to them. As folks put a higher priority on health and adventurous experiences in the outdoors, we’ve seen many activities with huge participation growth, and the related gear flying off the shelves.
Read MoreSure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Read MoreWhat better time to make sure outdoorsy folks are well prepared for their next outdoor adventure than the holidays? We know the outdoors are more popular than ever, so here’s a curated list of outstanding items of all price ranges for camping enthusiasts everywhere.
Read More
