Alexa McRoberts

Director

Alexa is a native of Lancaster, PA (no, she’s not Amish) but now calls Colorado home since her move in 2013 to become a ski instructor at Keystone Resort. A graduate of Ithaca College in upstate New York, Alexa studied Communication, Management and Design and minored in Marketing, which has taken her to work in places such as New York City, London, Washington D.C. and Boulder.

Alexa started with Verde in November of 2014, took a 6-month hiatus in 2017 to thru-hike the Pacific Crest Trail and has since returned to Verde, now living and working in Durango. She is passionate about helping her clients tell their compelling stories in unique ways, as well as always considering the larger integrated-marketing approach to reach the right audiences. Alexa also leads the charge with our Verde Events - helping execute memorable media showrooms in New York City and the Front Range, seasonally.

When she’s not willingly spending months at a time sleeping in her tent, Alexa can be found backcountry skiing on Red Mountain Pass, trail running with her hound dog Henry, mountain biking the Twin Buttes trails or planning her next dinner party/game night.