12 podcasts of christmas

12 podcast recommendations for specialty businesses in 2021

There is only one thing we love more than the holidays here at Verde and that is staying on top of the business and marketing trends that are going to help our clients grow their communities and business. In the spirit of the holidays and one of our favorite Christmas carols, The 12 Days of Christmas, we’re sharing our favorite podcasts in marketing and business. These are the podcasts that we religiously tune into, that we pull insights and quotes from, and inspire our strategies. These are the 12 podcasts that YOU should be tuning into in 2021 to up-level your marketing strategy and grow your business.

1. Marketing Over Coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn. John and Chris interview marketing experts in all aspects of the field - SEO, social, email, etc. - to learn about the strategies and technologies they’re implementing to drive change.

2. Online Marketing Made Easy with Amy Porterfield is a top rated podcast in all things digital marketing. Each episode is designed to help you take action on the most important strategies for starting, scaling and automating your online business and marketing. Amy will leave you with a step by step guide to implementing strategies and getting results, which is why we’re recommending this podcast!

3. Marketing Companion with Mark Scheafer and Brook Sellas bring you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. Mark Scheafer is an author, consultant and speaker. Together, with Brook Sellas, the two experts promise to share “insights and ideas that will turn up your marketing intellect to an “11.””

4. Social Media Marketing with Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.

5. Freakenomics Radio with Steven Dubner tells you the “things you always thought you knew (but didn’t) and things you never thought you wanted to know (but do)” — from the economics of advertising to how to become great at just about anything. Topics touch on business, marketing, consumers, the economy and much, much more. Each episode will leave you WOWED.

6. How I Built This with Guy Raz dives into the stories behind some of the world's best known companies. The podcast weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. You’re sure to leave each episode inspired to pursue your next big idea!

7. Duct Tape Marketing was designed with the small business in mind. The show host, John Jantsch, is one of America’s leading small business marketing experts. Each episode, he interviews authors, experts and thought leaders sharing business marketing tips, tactics and resources.

8. HBR Ideacast, by the Harvard Business Review, is a weekly podcast featuring the leading thinkers in business and management. Topics range from “Managing Working Parents During the Pandemic” and “How Jeff Bezos Built one of the World’s Most Valuable Companies,” to issues around women and diversity in the workplace.

9. Omni Talk is hosted by leading omnichannel retail experts, Chris Walton and Anne Mezzenga. Chris and Anne talk through the top headlines in retail and interview the companies, people, and technologies that are shaping the future of retail.

10. In Business Casual, Kinsey Grant sits down with the biggest names in business and asks them the questions you’d want to ask yourself. From VCs and DTC to streaming and social media, Kinsey explores the stories behind the headlines you’re reading.

11. The Modern Retail Podcast hears from executives in the retail space, from legacy companies to the buzzy world of DTC startups. Cale Weissman, the editor of Modern Retail, hosts the weekly show touching on the latest trends and news in retail.

12. We would be remiss not mention our favorite podcast, Channel Mastery, with Kristin Carpenter. Part business, part retail, part marketing; Channel Mastery is designed to teach business owners how to excel across multiple platforms. We want to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes - which has been the theme of 2020.

Thank you for reading! If you have any questions, comments or additional podcast suggestions, email us at info@Verdepr.com. The team at Verde hopes you have an amazing holiday season and 2021!