wyoming whiskey partners with edrington to expand distribution
By Lauren Haber
The Whiskey of the West embarks on new frontiers across U.S. and select global markets
KIRBY, WY (Sept. 6, 2018)— Wyoming Whiskey is proud to announce its strategic partnership with international premium spirits company, Edrington, owner of The Macallan, Highland Park, Glenrothes, Cutty Sark, and The Famous Grouse scotch whiskies, Brugal rum, and Partida tequila.
The partnership will afford Wyoming Whiskey an alignment alongside the most respected whiskies in the world while expanding distribution across the nation thanks to Edrington’s sales and marketing network. Wyoming Whiskey will continue to operate as it has, where it has, but the partnership removes many of the limitations that have thwarted the brand’s national growth.
Born in Kirby, Wyoming Whiskey is a company founded and operated by 4th generation cattle ranchers Brad and Kate Mead. Keeping it in the family, their son Sam Mead is their distiller. With a commitment to traditional bourbon distilling methods and the sourcing non-GMO grains locally, Wyoming Whiskey is true to its name. Corn, winter wheat, winter rye, and malted barley are all grown by Brent and Sherri Rageth, local farmersbased in Byron, Wyoming, a short haul from the distillery. But Wyoming’s whiskey will now become much more accessible to consumers across the country thanks to Edrington’s influence.
“For decades, I’ve considered The Macallan to be the gold standard of Scotch Whisky. To see WW alongside The Macallan, Highland Park, and the entire lineup at Edrington’s headquarters in New York is still a bit surreal, but I know we’ve earned it.” said Brad Mead, Co-Founder and CEO at Wyoming Whiskey.
Wyoming Whiskey fans can rest assured that all whiskey production will continue in Kirby, all mash bills will use Wyoming grains, and all water will continue to be sourced from the same limestone aquifer in Manderson. Simply put, Wyoming Whiskey will remain the Whiskey of the West, from the West.
“With Edrington, Wyoming Whiskey will be offered opportunities that we could not have achieved on our own. Our brand can now grow nationally without the practical limitations that we faced as a stand-alone distiller.” said Co-Founder and COO David DeFazio. “And we are able to do this through a strategic partnership with a company that is aligned with us culturally, not by selling out.”
Chris Spalding, President & CEO Edrington Americas said: “We are excited that Wyoming Whiskey is joining Edrington Americas’ award-winning portfolio. American Whiskey is one of the fastest growing premium spirit categories in the USA, itself the largest premium spirits market in the world. Wyoming Whiskey holds its own against the nation’s finest. The brand has been acclaimed by national spirits experts who can attest that world class whiskey is being made out on the Wyoming frontier. We are proud to be playing our part in helping more consumers discover the quality of this outstanding American Whiskey.”
Wyoming Whiskey’s flagship product is their Small Batch Bourbon. In addition, the craft distiller offers Outryder Straight American Whiskey, Single Barrel Bourbon, Barrel Strength Bourbon, Double Cask sherry-finished bourbon and a few limited release, special edition whiskey offerings which can be seen here.
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About Wyoming Whiskey—The Whiskey of the West
Based in Kirby, Wyoming, Wyoming Whiskey has had a simple goal: to create America’s next great bourbon. The company and product is a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them, and their whiskey. They use the finest corn, wheat, rye, barley, and water from the Big Horn Basin and promote Wyoming’s natural and human resources. Every drop of this bourbon is 100% Wyoming. To learn more, visit http://www.wyomingwhiskey.com.
About Edrington
Edrington’s ambition is to become the world’s leading premium spirits company. Edrington owns some of the leading Scotch whisky and rum brands in the world, including The Macallan, The Famous Grouse, Highland Park, Cutty Sark, The Glenrothes, Brugal and Snow Leopard vodka. Edrington Americas added Tequila Partida to its portfolio in 2016. Edrington is headquartered in Scotland and employs around 3,000 people in its companies and joint venture operations worldwide, with over 70% employed overseas. The company owns its route to market in 13 countries, and operates the remainder through joint venture and third party agreements. Edrington Americas is headquartered in New York, NY with regional offices in Chicago, Miami and Orange County.
The company’s roadmap for growth is based on long term investment in its brands and its strategy to Perfect The Macallan, Transform Super Premium, Accelerate Highland Park and Energise Regional Power Brands. As part of this strategy, Edrington recently unveiled the award-winning new distillery and brand home of The Macallan in Speyside. Edrington’s principal shareholder is The Robertson Trust, which has donated over £252 million to a variety of charitable causes since 1961.
Media Contacts:
Wyoming Whiskey
Lauren Haber
lauren@verdepr.com
(970) 259–3555 x 123
Edrington
Marc Bromfeld, corporate affairs director – Americas
Marc.Bromfeld@edrington.com
(212) 352 – 6040 office
(973) 349 – 6604 cell