Ski & snowboard gift guide & trends
The holidays are approaching fast, and while some people may leave their gift shopping for the last minute, other shoppers are already well on their way. Skiing, like many outdoor sports, saw a huge growth in interest and participation over the past year. Snowsports Industries America (SIA), one of Verde’s clients, who place a high priority on looking at participation data reported that snowsport participation topped 30 million in ‘23-’24 - for the first time ever! Over the past several years we have seen a significant increase in participation from around 25M pre-COVID to 30M today. A question heading into 2023-24 was whether we would maintain that level of participation or if it was an outlier, driven still by post-COVID travel, a strong economy, and a good snow year in areas of the country. As we see, that growth has been maintained, even when accounting for overall population growth. Most, but not all, individual sports saw growth, too. Snowboarding had the largest growth rate at approximately 9 percent growth. Skiing (alpine, Freeski, telemark combined), cross-country skiing, and snowshoeing all saw more modest growth of 1 to 3 percent.
That means more new skiers and snowboarders— or people returning to the sport after a break — who will be looking to update their gear.
If you are interested in featuring any of these products in an upcoming story, please contact us.
SIA’s full participation report is now available for members of the media. Please reach out to kevin@verdepr.com if you’d like to receive the full report early.
Our favorite ski & snowboard gifts
Rossignol Sender Soul 102 Skis
Rossignol, industry leading manufacturer of winter sports equipment for 117 years, walked away from this season’s media ski tests with a sweep of awards, including across-the-board accolades for its all-new Sender Soul 102. Drawing on the heritage of the brand's legendary 7 Series skis — and the instantly recognizable Soul 7 — the new Sender Soul 102 incorporates the accessibility of its extremely-popular predecessor with the modern freeride DNA of its award-winning Sender Free 110. The result has been met with resounding accolades, winning “Best in Test” in SKI, Outside, Powder, and Freeskier, among others, and ranking it the #1 all-mountain wide ski (100-110mm underfoot) in every test it was entered into for the 2024-25 season. In addition to the success of the Sender Soul, its women-specific counterpart, the new Rallybird Soul 102, also topped its field as the #1 women’s all-mountain wide ski, winning “Best in Test” across SKI, Outside, Powder and Freeskier as well.
MSRP: $699.95
Available on Amazon? No
Brand has Affiliate Program? No
Dynastar M Pro 100 and M Pro 94
The Dynastar M Pro 100 and M Pro 94 received full redesigns for the 24/25 season. Dynastar incorporated its highly celebrated core technology Hybrid Core 2.0, widened the tips and tails, adjusted rocker shaping and added more early rise to the tail to aid with float and turn release, and the turn radius was reduced to 18m for better agility. These skis are extremely stable yet agile all-mountain chargers that uphold the strength of previous M Pro models while injecting some versatility and quickness. They are a force to be reckoned with in the ever-popular ~100mm all-mountain category.
MSRP: $799.95
Available on Amazon? No
Brand has Affiliate Program? No
Scarpa 4-Quattro Pro
The new 4-Quattro Pro is the lightest weight, most powerful boot in its class. A new reinforced cuff works in conjunction with our Alpine Axial system providing a precise, high-performance alpine like fit. Our new Secure Speed Lock4 provides extra piece of mind and security when charging down a couloir, all while still providing 60° range of motion for long days on the skin track. Whether you're ripping bell to bell laps at the resort or on a mission deep in the backcountry, the 4-Quattro Pro was purpose built for free rides in search of the steepest, most challenging lines on the planet.
MSRP: $949
Available on Amazon? No
Brand has Affiliate Program? Yes (Avantlink)
Mammut Stoney HS Hooded Jacket
Our best-selling and most versatile all-mountain hardshell ski jacket is now also our most responsible. Redesigned from the ground up, the latest iteration of this much-loved shell delivers the exceptional performance and protection for which the Stoney is renowned while minimizing environmental impact. An optimized pattern reduces material waste, while the use of a fully recycled fabric with single material construction makes recycling the jacket easier at the end of its life. Stay out longer with the Mammut Dry Tour 3-Layer waterproof laminate and carefully considered features including X-shaped pit zips, a host of pockets and a removable snow skirt. From first lifts to last light, the Stoney’s got you covered.
MSRP: $499
Available on Amazon? No
Brand has an affiliate program? Yes (Avantlink)
Mammut Stoney HS Pants
Our best-selling and most versatile all-mountain hardshell ski pants are now also our most responsible. Redesigned from the ground up, the latest iteration of these much-loved shells deliver the exceptional performance and protection for which the Stoney is renowned while minimizing environmental impact. An optimized pattern reduces material waste, while the use of a fully recycled fabric with single material construction makes recycling these pants easier at the end of their life. Stay out longer with the Mammut Dry Tour 3-Layer waterproof laminate and carefully considered features including zippered ventilation, adjustable waist, reinforced instep and internal gaiters. From first lifts to last light, the Stoney has you covered.
MSRP: $350
Available on Amazon? No
Brand has affiliate program? Yes (Avantlink)
Gregory Verte Backpacks
From first chair to last, Verte is built for on-piste resort days with a chairlift friendly design, and all new CloudControl flexible hipbelt for uninhibited movement on the descent. Similar to a goggle strap, the elasticized webbing on the hipbelt stretches with the movement of your hips while providing support for your lower back. The sleek-looking design is chairlift friendly with minimal straps, and features quick access side pockets for chairlift snacks. The diagonal and A-frame ski and snowboard carry open up opportunities in the side country, and the padded front panel protects your gear. A full-length zipper with side gussets gives easy access to items at the bottom of your pack, and the insulated hydration sleeve keeps your reservoir hose from freezing. In addition, the snow shedding molded backpanel keeps snow from building up behind your back, while also minimizing moisture build up.
MSRP: $109.95 (12L) to $149.95 (18L)
Available on Amazon? No
Brand has affiliate program? Yes - please send inquiries to siena@verdepr.com
Mammut Sender IN Hooded Jacket - Women’s
For warmth and comfort in sub-zero conditions, this thermal jacket is insulated with a specialized synthetic fill: our one-of-a-kind Mammut LOOPINSULATION, made of recycled rope scraps. Combined with a recycled wind- and water-repellent outer fabric, this cozy layer offers the protection you need while marking an important step towards a more circular economy, and responsible production with the lowest possible impact on the environment.
MSRP: $260
Available on Amazon? No
Brand has Affiliate Program? Yes (Avantlink(
Mammut Haute Route Helmet
This ultra-light, highly ventilated and triple-certified helmet is a top choice for multisport adventures and fast tours. Meeting the standards for skiing, climbing and cycling, the Haute Route helmet is a true allrounder. Thanks to our most advanced cooling system with internal air channels, this helmet performs as well on climbs as it does on descents. Large front vents allow optimal ventilation from goggles and prevent fogging. The hybrid construction with partial hard shell and in-mold construction offers excellent durability in a lightweight package. The 360° Spherical wheel adjustment system ensures the perfect fit, while elastic straps and front clips make attaching goggles or a headlamp a cinch. A lightweight, helmet-compatible beanie is also included for cold days.
MSRP: $140
Available on Amazon? No
Brand has Affiliate Program? Yes (Avantlink)
Costa Sunglasses Grand Catalina
A Legend, remastered. Our legacy favorite Grand Catalina, introduced in the late 80’s is now back and better than ever. Still sporting our beloved heritage aviator shape and removable side shields, we have updated the construction of this frame with Pathfinder Series DNA felt throughout. Sweat management channels, vented adjustable nose pads, removable side shields and seamless surfacing bring this retro inspired craft to the age of modern performance. With spring hinges and two dif ferent looks on offer- Grand Catalina is perfect for those looking to blend style, performance, and versatility. Dare we call this a quiver killer!?
MSRP: $292
Available on Amazon? Yes
Brand has Affiliate Program? Yes
Yakima CBX LG
Form, meet function. A carrying option worthy of your vehicle’s roof, the CBX combines premium, road-ready aesthetics and an all-new textured finish to raise the cargo box game. The details make the design, with an integrated, easy-grab lid handle that locks gear inside, a removable torque tool that stows away to deliver all available space for your gear, and premium black chrome badging that stands out from the crowd. With room enough for boots, gear and skis/snowboards (up to 215cm), the CBX is perfect for solo touring or when you need all the interior vehicle space you can get for family outings.
MSRP: $1,099.00
Available on Amazon? Yes
Brand has Affiliate Program? Yes (Avantlink)
Hot Chillys Clima-Tek Zip T
Clima-Tek fabric features a buttery soft, cottony hand, with all of the performance of a polyester/spandex. Perfect for summer camping in the mountains and winter wear anywhere. Clima-Tek fabric provides a comfortable, breathable fit for any climate or location. It's ideal for any type of activity, from a walk in the park to a mountain hike.
Designed for movement, Clima-Tek fabric is lightweight and highly durable. You'll experience superior stretch and recovery properties, so it's easy to move freely while staying comfortable. Its advanced hydrophobic properties wick moisture away and keep you dry and fresh, no matter the temperature.
MSRP: $85
Available on Amazon? Yes
Brand has Affiliate Program? Yes (Avantlink)
ROLL Recovery R8 Plus
The R8 Plus massage tool is a specialty recovery tool that features adjustable deep tissue massage force for enhanced ease-of-use, and encompasses a patented, hidden mechanism in the frame with an adjustment dial to increase or decrease the compression massage force for the perfect feel.
Built with the highest quality of materials, it helps improve circulation and reduce inflammation and breaks up muscle adhesions for myofascial release. The R8 Plus is an FDA Registered Medical Device and can be purchased with FSA/HSA funds.
MSRP: $169.00
Available on Amazon? Yes
Brand has Affiliate Program? Yes (Avantlink)
Dale of Norway 1994 Lillehammer Sweater
The 1994 Olympic sweater has established its place in history as a design icon. For a long time, enthusiasts had to scour vintage stores or pick up their knitting needles to secure a piece, but now, it's back in a special, exclusive release. The new 1994 sweater is an updated version of the original '94 Olympic sweater, featuring distinctive symbols inspired by Norse mythology. It now comes in a thinner and softer yarn, with a refreshed fit and color palette. The sweater is knitted at our factory in Dale, just outside Bergen in Norway, and made of 100% wool – just like the original.
MSRP: $350
Available on Amazon? No
Brand has Affiliate Program? No
Dale of Norway Vilja Sweater
Dale of Norway's Vilja wool sweater has a classic bright pattern, a round neck and a slightly relaxed fit. With an enlarged version of the classic Norwegian eight-petal rose and ‘luse’ pattern, the sweater has a 1950s’ and 60s style. The sweater is knitted in 100% long-lasting wool. Designed and knitted in Norway, the Vilja sweater calls back to Dale of Norway's storied history with retro prints.
MSRP: $285
Available on Amazon? No
Brand has Affiliate Program? No
Dale of Norway Trondheim Wool Sweater
This is the official sweater for the 2025 Ski World Championships in Trondheim. A warm and comfortable wool sweater with a distinct retro touch, blending fresh colors with a classic expression. The pattern is inspired by the championship's values of diversity and inclusion, while drawing motifs from historical cultural landmarks in Trondheim. The sweater is knitted in 100% wool for long-lasting qualities and features a medium-high neck with a zipper.
MSRP: $320
Available on Amazon? No
Brand has Affiliate Program? No
MSR DynaLock Ascent Carbon Poles
From fast ascents to remote traverses, DynaLock Ascent Poles keep snowshoers, mountaineers and splitboarders moving quickly on mountain objectives. Built of Kevlar-reinforced carbon fiber, these ultralight poles feature a quick-deploy design, and their tiny collapsed size fits inside alpine packs and travel bags. Equipped with our DynaLock mechanism, they offer 20 cm of length adjustability, and the ability to tighten the clamping force on the fly for no-slip security—perfect whether you’re bagging volcanoes or pushing hard from first light to last.
MSRP: $190
Available on Amazon? Yes
Brand has Affiliate Program? Yes (Avantlink)
POC Obex Mips Helmet
The all-day, all-mountain helmet giving adaptable protection for skiers and snowboarders.
Providing adaptable protection for a variety of skiing and Snowboarding styles, the Obex Mips is lightweight and well ventilated, making it ideal for all-day, all-mountain use.
Constructed with an EPS liner, PC shell and an ABS top shell, the helmet balances security and durability with comfort and protection.
The interior size adjustment system spans the circumference of the head, making it easy to find a secure and comfortable fit without needing to change pads.
Sliding vent covers make it easy to adjust ventilation for maximum comfort in all weather conditions, while the addition of integrated vents at the front of the helmet allow air to evacuate from goggles, preventing fogging.
MSRP: $140
Available on Amazon? No
Brand has Affiliate Program? No
POC Calyx Helmet
Taking inspiration from both POC's ski and cycling heritage to create a truly multi-functional helmet, the new Calyx is triple-certified keeps you protected whether skiing, mountaineering or cycling.
With deep ventilation channels for optimal airflow and adjustable vent openings on the top of the helmet, it's easy to control airflow for optimum comfort in a wide range of weather conditions. Fabric coverings over the front and rear channels allow air to enter the helmet without giving windchill.
The low-profile helmet takes inspiration from both our ski and cycling heritage to create a truly multi-discipline helmet. Highly packable, it features soft earpads that can either be folded into the helmet or easily removed: ideal on hotter days or if cycling or mountaineering.
Features include a dual-density EPS liner to give extra protection in the zones it is needed most and an ABS outer shell for extra durability. The 360° fit system can also be tucked fully inside the helmet to reduce the space the helmet takes when being stored, making it fully packable.
Removable ear pads, a removable goggle clip and a neck warmer are included with purchase, giving you flexibility and freedom in how you wear your protection.
MSRP: $250
Available on Amazon? No
Brand has Affiliate Program? No
POC Nexal Clarity Goggles
Inspired by racing yet with functionality for every skier, the new Nexal Clarity does more than simply protect your vision.
The ski goggles feature a zygomatic bone cover under the lens to enhance facial coverage, and give extra sun protection.
A cylindrical lens featuring Clarity technology ensures that despite a simple, pared-back appearance, your vision is never compromised. Lenses are easy to change so you can always ski with the right lens for the conditions.
Constructed with frame outriggers, the goggles can sit even closer to a POC helmet for seamless head protection.
On long days on the mountain, comfort matters, and the goggles include triple-layer face foam and a flexible frame to ensure an optimum fit against most face shapes. To further enhance comfort while on the slopes, the goggle ventilation can easily be toggled on and off for optimum control of airflow.
MSRP: $230
Available on Amazon? No
Brand has Affiliate Program? No