Channel Mastery - Ep. 131: Sarah Wood & Amy Allison
“Everyone was just like, ‘This is how we can contribute.’ I'm not a platform developer, but I know who to ask and or at least try. And I'm not afraid to stick my neck out and say, ‘Can you help with this?’ Like, ‘I don't know, am I crazy?’ Like, ‘Hey, can you provide your services to help get this stood up?’ And, and luckily it was the right group and they wanted to get s*it done too. So we just did it.”
- Sarah Wood
EPISODE PREVIEW:
In the crisis, innovation and deep meaning continue to emerge. And I’m honored to be able to facilitate conversations that are fueling collaboration and forward progress in our communities. I led a panel for the Outdoor Industry Association and the Snowsports Industries of America focusing on manufacturers pivoting to Personal Protective Equipment, to meet the insanely huge demand for front-line health-care professionals.
We had a huge amount of interest. Here’s the replay of the panel webinar that took place on April 13th. Leaders from brands including Chaco, DPS Skis, Outdoor Research, the Office of Outdoor Recreation for the State of North Carolina, participated.
There will be three new Channel Mastery episodes with the panelists. Let’s be honest - it’s impossible to learn all that’s possible from the five all-star panelists in a 45-minute panel or through 15 minutes of questions.
The first episode, #131 features Amy Allison, Director of the Office of Outdoor Recreation for the State of North Carolina, and Sarah Wood, the founder of The Good Talk business consultancy and of the very dynamic SupplyConnector. In this episode, you’ll learn about growing from local to national, the best way to start collaborating to shift to manufacturing PPE, and how to tap into a long-standing network, while concurrently building in-roads to a much bigger national network.
GUEST PROFILES:
Amy Allison
Amy Allison is the Director of the North Carolina Outdoor Recreation Industry Office. Amy’s background and passion lies in the Outdoor Industry where she worked as the Director of Marketing for ENO, while also spearheading their initiatives for giving back to the global community, and was a founding member of the Outdoor Gear Builders organization in Western North Carolina. For over 20 years, Amy has dedicated her energy and skills to connecting others to the outdoors. From directing pioneering experiential education programs with youth across the Southeast to living on the road all over the lower 48 as a national Traveling Trainer for the Leave No Trace Center for Outdoor Ethics, the strategy of integrating sustainability, conservation, education, and business has been the context of her career.
Sarah Wood
Sarah Wood is the owner and lead business guide at Good Talk, a business management firm based in Brevard, NC, and Grand Junction, CO. Sarah has 16 years of professional experience working across the country in roles such as VP of Operations at Industry Nine, creative services business owner in Nashville's music industry, executive director of 5Point Adventure Film Festival, and development officer for the American Alpine Club. Sarah brings a varied perspective to her leadership and a philanthropic lean to her work and travel. Sarah is the current Board Chairwoman for the North Carolina Outdoor Recreation Coalition, advisor for the Waypoint Accelerator Program and Venture Asheville, and co-founder of Supply Connector.
SELECT QUOTES:
“Everyone was just like, "This is how we can contribute." I'm not a platform developer, but I know who to ask and or at least try. And I'm not afraid to stick my neck out and say, "Can you help with this?" Like, "I don't know, am I crazy?" Like, "Hey, can you provide your services to help get this stood up?" And, and luckily it was the right group and they wanted to get s*it done too. So we just did it.” - Sarah
“You can search by term, you can do the advanced search through the filters. For those who are on the supply side, you can list your finished goods, you can also list your materials. So for instance, Sylvan sport, just using that example might be looking for plastics to source. So it runs the gamut of the supply chain, and we tried to make it as simple as possible so that it was really easy to directly connect.” -Sarah
“...And I think the realization of, as things were moving so fast that if it wasn't absolutely perfect when we first spit it out, or first started sharing it, because it's really easy for all of us to do that in our worlds, and not wanting to share something until we feel like it’s absolute perfection, but Sarah and the team just being like, "Let's put it out there." Then we know we're going to continue to work on and continue to build it and take people's feedback and advice. And I mean, what's out there is amazing as it is right now. But just the idea of like all the plans to build the site and continue to help it grow, and be a platform for you even beyond the Covid 19 opportunity that we're in right now.” - Amy