Channel Mastery Podcast - Ep. 204: GearJunkie’s Adam Ruggiero on AI, bots, and more

featuring

Today’s guest is Adam Ruggiero, Editor-in-Chief of GearJunkie. GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world. From offices in Denver and Minneapolis, GearJunkie’s journalists, writers, and video producers advance the conversation online and beyond. Millions of monthly readers follow GearJunkie online through multiple channels.

Adam has been with the publication since 2015 when he started out as a news reporter. He spearheaded the creation of the GearJunkie podcast in 2018, holds a degree in journalism from the University of Minnesota and was named Outdoor Media Summit’s "Editor of the Year” for 2022.

In this episode, you’ll hear Adam discuss his journey with GearJunkie and its current success, the changing landscape of media as a business, utilizing AI and chatbots in journalism and content creation as a helpful tool, and shaping future generations of media.

Go in-depth, read our blog post on ChatGPT's impact on the media landscape: Navigating the future of AI, journalism, and brands.

show sponsors

The Channel Mastery podcast is presented by Verde Brand Communications, a consumer-centric brand strategy and communication agency serving the outdoor recreation industries. We are also grateful for the sponsorship and partnership of Life Time, Inc., owner of the Sea Otter Classic and producer of the Sea Otter Classic Summit outdoor recreation executive gathering, taking place April 17-19, 2023, in Monterey, Calif. Learn more at Seaotterclassicsummit.com.