Gunnison Rising Names Verde Brand Communications as Agency of Record

Gunnison, Colo., (April 13, 2023) — Gunnison Rising – a new mixed development in the heart of Gunnison committed to providing ample housing, business opportunities, new trails, and a Maker’s District for entrepreneurs – has chosen Verde Brand Communications to lead its public relations, integrated communications and strategic development efforts. At least 1,700 unique housing units, commercial space, a government campus, green initiatives and more will be part of the New Urbanist-inspired development, providing key infrastructure to promote housing and business opportunities that will reinforce Gunnison’s burgeoning identity as the best place in Colorado to work, live and recreate. 

Situated on the southeast side of Gunnison County, the Gunnison Rising community offers businesses and individuals the ultimate playground for outdoor enthusiasts. Housing options in the community will feature a range of options to meet the needs of families, couples and individuals, with single-family homes, spacious duplexes and triplexes, community-oriented cottage clusters and amenity-rich, multi-family buildings all in the works. Gunnison Rising also offers rich commercial opportunities for businesses and entrepreneurs who wish to call Gunnison home.

Gunnison Rising is also the perfect place to adventure close to home, with walking-oriented neighborhoods, easy access to parks, and myriad trails connecting local outdoor hubs. Living accommodations are just one staple of the community, as Gunnison Rising offers 

recreationists abundant outdoor options. Within just a few miles, residents can discover nature with fly fishing and nature walking around Tomichi Creek, rafting at the Gunnison Whitewater Park, hitting the links at Dos Rios Golf Club, climbing at Hartman Rocks Recreation Area and more. The Gunnison area is also home to Black Canyon of the Gunnison National Park and Blue Mesa Reservoir, the largest lake located entirely within Colorado.

Gunnison’s traditional mountain lifestyle also affords an ideal setting for Western Colorado University students, cornerstone businesses, and entrepreneurs already taking advantage of the area’s all-in-one business resource center, ICELab, making it the de facto hub for innovative thought and leadership in South Central Colorado. In addition, the community is already home to the Bureau of Land Management’s Gunnison Field Office (GFO), which is responsible for the management and stewardship of over 600,000 acres of public land in the upper Gunnison River Basin of southwestern Colorado, and a new 38,000 sq. ft FedEx distribution center.

“We’re looking forward to working with Verde to help us shine a long overdue light on why the Gunnison area is an outdoor enthusiasts dream,” says Jeff Prosapio, Development Manager for Gunnison Rising and President of FiveFour, LLC. “From what Gunnison Rising will provide – housing-wise, work-wise, and recreationally – we’ve thoughtfully taken into account the pain points that have plagued sustainable growth in other small mountain towns, and have the pieces in place to ensure Gunnison can provide more for its residents while remaining the idyllic enclave that it’s been for generations.” 

"Gunnison Rising offers so much to those looking for a change of pace and a higher quality of life. We look forward to working closely with the team at Gunnison Rising to help promote this amazing community and all it has to offer," said Julie Evans, CEO + Partner of Verde Brand Communications. 

For additional information on Gunnison Rising, including real estate opportunities, local resources,  and updates on the development, please visit GunnisonRising.com. 

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About Gunnison Rising: 

Gunnison Rising is the premier destination for people, businesses, and entrepreneurs that harbor a love for the natural world, and wish to live, work, play and raise a family in an environment that fosters a commitment to community and the lands which surround it. Its proximity to Western Colorado University, a thriving downtown, the Gunnison Airport and a wealth of outdoor recreational areas makes Gunnison Rising a truly unique and exciting place to call home. To learn more about the mountains of opportunity Gunnison Rising can bring to you or your business, please visit gunnisonrising.com. 

About Verde Brand Communications: 
Verde is a specialty brand-focused media relations, digital marketing, experiential events, content, and full-service communications firm, with a team of 20+ practitioners. Verde’s award-winning integrated digital marketing and communications services include: brand strategy and positioning, public relations, experiential events, digital marketing, social media, paid media, YouTube channel management, content creation and corporate social responsibility consulting services. Verde’s consumer-first, results-driven approach catalyzes growth and success for specialty brands and retailers in the outdoor, snowsports, cycling, endurance, active travel, RV, overland, consumer electronics, pet, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more information, please visit www.verdepr.com.