VALLON launches Heron Desert sunglasses

VALLON reimagines the flagship Heron sunglasses for extreme desert environments with its new Heron Desert.

[Amsterdam, Netherlands] March 17, 2025 – VALLON, a brand known for pairing leading performance eyewear with classic style for the modern-day adventurer, is proud to unveil its newest style, Heron Desert - built to withstand and protect your eyes in the world’s toughest desert landscapes. Available in two classic colorways, Sand and Black, this addition to the Heron collection is designed to protect your eyes from the desert's harshest elements - wind, sand, dust, and sun.

Inspired by the mountains, built for the desert

VALLON’s flagship style, Heron Glacier, have made their way to the top of the highest peaks on the planet, and have been tried and tested by world leading mountaineers. The latest iteration of the hero frame, Heron Desert, is built with the same performance features, but with the ever-shifting climates of the desert in mind: Extreme heat, freezing nights, sudden sand storms, and high-glare salt pans.

Heron Desert in Sand

The polarized Category 3 lenses offer 100% UVA/B protection for long days in the sun without compromising on clarity or vibrancy. The polycarbonate lenses are shatterproof, and feature an anti-fog inner coating that keeps your vision clear during periods of intense heat and perspiration. In addition, the grey lens enhances contrast and keeps your natural color vision.

Leather side shields provide full peripheral protection, shielding your eyes from dust, wind and direct sunlight. A detachable centre nosepiece provides extra ventilation when required. The fully adjustable temples ensure a snug, customized fit, while the lightweight frame, made of Swiss-invented TR90®, promises both durability and comfort, weighing in at only 25g. In addition, for every pair sold, 1 kg of plastic waste is cleaned up and recycled through empower.eco. 

Trusted by explorers

Armed with a pair of Heron Desert sunglasses, and a donkey named Sabar (later a camel named Pete), adventurer and world-traveler Christine Bergholdt embarked on the ultimate testing trip - a 600 km journey along the Jordan Trail, from Umm Qais to the South Beach of Aqaba. VALLON’s were a vital piece of Christine’s gear, where protecting her eyes against the elements was a game-changing necessity.

“My Heron Desert glasses endured everything from rocky mountain trails to relentless desert sandstorms, and the salty waves of the Red Sea. They were stolen and recovered, played with by children, tried on by curious locals, and even sat on more than once—yet they never broke. They protected my eyes through every twist and turn of the adventure, and if the countless compliments were anything to go by, they also made me look like a heroine straight out of Mad Max.”

Read more about Christine’s adventure here. 

Heron Desert is now available at vallon.com, and select specialty retailers. Explore with confidence and style, knowing your eyes are protected, and your purchase is making a positive impact on the planet. 

About VALLON

Inspired by iconic eyewear of yesteryear and their deep passion for outdoor sports, VALLON was founded by two Swedish brothers with a shared vision to reinvent sports eyewear. Seeking to merge classic design elements with high-performance functionality, they created a new generation of eyewear fit for modern day adventure seekers and outdoor enthusiasts.

VALLON sunglasses and goggles are trusted by professional athletes taking on the world’s toughest challenges. Combining resilience, protection, sustainability, and innovation, we strive to make the most unique, fair-priced, and best looking eyewear for outdoor enthusiasts. Cleaning up plastic with every pair sold. Visit www.vallon.com for more information. #ClassicStyleMaximumPerformance #theVALLONway

About Verde Brand Communications

Founded in 2002, Verde Brand Communications is a Colorado-based public-relations and digital-marketing agency that specializes in the outdoor and active-lifestyle spaces, as well as adjacent specialty markets. Verde provides customized brand communications strategy, media and influencer relations, and a range of digital-marketing services. With offices in Durango and Boulder, Colo., and Jackson, Wyo., Verde’s market-driven approach stems from a nimble, close-knit team of creative thinkers. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.