Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
It’s no secret that I’m a podcasting junkie! I love to listen to them and I love to create them. In this episode, I talk to podcasting pioneer and guide, Jerod Morris, about why brands should consider incorporating podcasts into their broad content matrix.
Read MoreNetRush is a retailer-agency hybrid that partners with premium brands. The company actively manage a brand’s content, digital marketing, and inventory on the Amazon marketplace. Download this episode today to deepen your understanding what selling on Amazon looks like.
Read MoreAdam and Rhone are champions the customer and for multi-channel development.This episode is like a 27-minute multi-channel meditation: it will clear the clutter and help to re-center your strategy on those things that ultimately deliver.
Read MoreIn this episode, we begin with the premise that what we’re chasing is customer loyalty. To earn that rarest and most cherished of gifts, brands and retailers need to work together to see it through a consumer’s perspective.
Read MoreIn today's episode I speak with Pete Buhl and Ian Christie, of Beeline Bikes and Summit Bicycles, respectively, on how they’re learning from one another to make their platforms stronger and just plain better for their customers.
Read MoreWhat I love about this episode and Jeff’s approach, specifically, is that he acknowledges there’s no magic bullet. There are best practices that are critical to follow (especially on social sales platforms), but Jeff counsels brands to get in and get their hands dirty.
Read MoreIn part two of a special, two-part episode (see also Episode #8), Kristin and John explore marketplaces in depth, as well as how to ensure all points of entry for your business (your channels and platform) are aligned.
Read MoreIn part one of a special, two-part episode, Kristin and John provide an overview and analysis of how brick and mortar and e-commerce business models are finally learning to knock down the silo’s and actually align strengths to create a much stronger consumer-centric approach.
Read MoreIn Episode 7 of the Channel Mastery podcast, you’ll get Amy’s insights on the state of innovation in the industry and how to become nimble and continually adapt to the changing needs and preferences of your target end consumers.
Read MoreListen in to learn what to look out for, how to prepare for opening Amazon as a sales channel, and how to manage your account once your brand is sold through the website. There is no one-size-fits-all solution, but Elaine’s expertise helps ease an otherwise intimidating process.
Read MoreIn this episode we take on topics that have been dominating the business press this summer – like Nike/Amazon and Amazon/Whole Foods – and pull the relevant lessons for our passion-driven industries.
Read MoreWhat OpenTable has done for restaurants and Expedia has done for hotels, Locally is doing for retailers. The wildest part is that this platform has found a way to connect real world stock to online consumers in a way that benefits customers, retailers and brands. Talk about win-win-win!
Read MoreThis episode is JAM-PACKED with super important takeaways to be successful in business today. Seriously, it’s a must listen! In our conversation, Tom and I deep dive into two, mainstream philosophies of brand-building and sales: considering your target consumer differently and our prioritization of the all-important ‘why.’
Read MoreIn this episode, Matt brings his A-Game. He’s developed an innate ability to see business trends in our markets, before they even take hold, which is why he’s here with us today. Listen to Matt to offer his take on the current lookout for business in our markets.
Read MoreIn this episode, Kristin introduces how and why the Channel Mastery podcast came to be, and previews what to expect in the weekly episodes. If you’re questioning if a multi-channel, consumer-centric strategy is right for your business, Kristin provides a 360-view of why the time is now to implement change.
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