communicating with your customer through email marketing

Email marketing program

Email marketing is one of the best ways for a company to communicate with it’s customers. If done right, email newsletters should be one of your most profitable and lowest cost channels to drive conversion of your products and brand loyalty. Using email strategically is a powerful tool to engage your current and potential customers and educate them on your brand, products, and what you, as a company are doing. Furthermore, this is relevant no matter whether it is COVID-19, Black Lives Matter, or other corporate responsibility initiatives such as conservation and the environment.

Verde can provide anything from strategic guidance on your email newsletter program, to help with programs to increase the size of your list, to managing the entire program starting with implementation all the way through to day-to-day management, including design and development. We are up-to-date with the current CAN-SPAM laws and best practices and always ensure our designs meet today’s needs to be opened and read across various devices, from mobile, desktop, and tablets.

Verde is a certified partner with Klaviyo (our preferred email service provider due to its ease of use and direct integration with Shopify), as well as MailChimp, HubSpot, and countless other email service providers.

We manage(d) email marketing programs for many clients. For example, we create a bi-monthly email for Under Armour specifically to communicate with its internal team, running athletes, and retailers. For Balega socks, we helped craft a well-rounded monthly email that is not only about product but also ensuring they are communicating all the awesome marketing and athlete campaigns they are running. For TAXA Outdoors, we help keep their list warm, with such a highly considered product, the purchase decision funnel is months, if not years long, and we need to ensure we are driving the brand message to help keep those potential customers engaging with the brand, so when they are ready to purchase, they think of TAXA first! We have many more examples and we are happy to walk you through them.

As an integrated agency, we are able to tear down the channel silos. We are able to connect the dots and amplify media relations, ambassador activation, and other fun brand touchpoints that will help engage readers, encourage them to open and click on your emails while creating a comprehensive newsletter landing in your customer’s inbox at the right time and on the right day.

We know email can be a LOT of work, but with consistency and dedication, it will drive your brand messages and sales. If you are interested in hearing more, please contact us.