Awareness through relationships

Influencer and ambassador marketing

We get it - influencer and ambassador marketing can feel like the wild west. The outdoor industry in particular has seen an explosion of new partnerships between brands and content creators. Today, elite athletes are just one of many influencer groups commanding the attention of outdoor recreationists. Anyone with a passion for the outdoors and a story worth sharing can help generate awareness and enthusiasm for your brand. With so many options, how do brands and creators find the right fit? And how do you measure the impact of the content they create?

Let Verde help. We have a pre-vetted network of influencers, big and small, with a wide range of talents and audiences. Our connections range from professional athletes to everyday enthusiasts, from those who use outdoor gear to those who review it. We partner with everyone from backcountry skiers and environmental advocates to the quiet camper sipping whiskey next to the fire.

Cover photo by: Where to Willie

We believe that influencer and ambassador content should deliver results for the brands that invest in creating it. We do not believe in throwing money and free gear at someone just because they have a certain amount of followers. 

Our digital marketing and PR teams promote and share content and measure its visibility, engagement, and conversion rates. Verde helps brands navigate sponsorships, ambassadorships and creator partnerships with confidence.

Program services for brands

• Access to a broad range of influencers and content creators across multiple platforms and markets

• Comprehensive recruitment and vetting process

• Team management and communication

• Influencer activation campaigns

• Product seeding and placements

• Content performance metrics reporting

• Campaign planning and coordination

• Multichannel content promotion

Verde works side by side with our influencers and ambassadors to help them grow their audience and deliver value to the brands they partner with. We invest in their ability to go big, providing the support they need to create experiences worth sharing.

When reviewing influencer and ambassador applicants, Verde places value on authenticity, passion, and the potential for growth. In short, we’re looking for real humans doing real things for real reasons. If that’s you, we’d love to talk.

Program services for Creators

• Matchmaking and introductions with 25+ leading brands in the outdoor, active and lifestyle industries

• Free/discounted gear and paid campaign opportunities

• Project funding and support

• Access to exclusive events and experiences

• Content creation support and resources

• Social media metrics tracking

• Multiplatform audience growth support

• Constructive feedback and guidance

• Multichannel content promotion

Verde influencer and ambassador case studies

real people. real stories. real results.

Influencer and ambassador marketing education

Verde Brand Communications is a thought leader in generating brand awareness through storytelling and content creation. Stay up to date with the latest industry trends as we continue to share our expertise on evolving strategies for forward-thinking brands.