Snowsports Industries America (SIA)

Facebook | LinkedIn | Instagram

SIA knows winter.

Founded in 1954 and based in Park City, UT, Snowsports Industries America (SIA) is a nonprofit, member-owned trade association representing the winter outdoor community including suppliers, retailers, sales reps, resorts, and nonprofits whose mission is to help the winter outdoor community thrive.

SIA provides value to its members through continuous education, insightful research, creating a path for an inclusive winter outdoor community, growing participation in winter outdoor sports, and developing consumer events (Snowbound Festivals) that drive business, while advocating for pressing issues that face the winter outdoor industry such as climate change and tariffs. We are United By Winter.

Each of these facets make up the six cornerstones - Advocacy, Education, Consumers, Participation, Insights, and Inclusion - for members to thrive and grow their business.

For insights and data that only SIA can provide, feel free to contact Kevin Nicol-Lints.

media contact

Kevin
Sr. Account Manager