Verde Voice
Public relations and digital marketing change fast. In service to our clients and the strength of the markets we serve, we’re always on the hunt to identify what’s on the horizon, and how these technologies, trends, and channel developments might (or might not) be leveraged as actionable solutions.
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Mobilizing for Monuments, a coalition of more than 80 businesses working to protect outdoor spaces through the designation of national monuments, debuts its short film today, Mobilizing for Monuments Road Trip. The 15 minute film is available to stream on Mobilizing for Monuments.
Gates (NYSE: GTES), a global provider of innovative highly engineered power transmission and fluid power solutions – and pioneer in belt-driven micromobility – has raised the stakes for mountain bike racers around the world. Gates announced a massive €100,000 belted purse for the first elite racer to win a Union Cycliste Internationale (UCI) Mountain Bike Downhill race on a Gates belt-driven bike.
Gran Fondo Hincapie has been creating cycling experiences for over 12 years and recently announced the launch of its latest event taking place in Bentonville, Ark.
This spring, SCARPA, maker of premium high-performance footwear for mountain sports, unveils its new Moraine light-hiking shoe, which introduces a first in the lightweight-hiking category — a technology that makes its wearer searchable in the unlikely event of a rescue. In addition, the Moraine is manufactured without using PFAS in its materials. The Moraine — a premium waterproof light hiker available in mid and low cuts — will be the first light hiking shoes on the market to integrate RECCO technology, which offers an added safety component in the backcountry.
We’re social and love adventures
The Verde crew spans across the San Juan Mountains, the Rockies, to the Tetons and out west to the Cascades. Join in on our adventures on Instagram.