Our Services
Verde has strong roots in the outdoor, travel, health and wellness, and active lifestyle industries with a broad range of clients ranging from highly technical performance climbing equipment to natural foods to travel products, lifestyle apparel and renewable energy. Verde is equipped with the best tools and combined experience to support our clients’ growing needs as they expand the reach of their brands and business models in the following practice areas:

Media Relations
Verde was founded and built by journalists in 2001 and cultivates media and blogger relationships through constant contact with the highest level of service offered today by any agency in our core markets. Verde offers best-in-class media relations (trade, consumer and social web) through detailed media tracking and reporting via state-of-the-art media blogs and Social Media Release (SMR) pages for all of our clients housed on the Verde Web portal. 

Marketing Strategy
We offer strong marketing and branding support for every client on our roster and work diligently to support existing marketing initiatives and in the creation of new initiatives. This is one of the most exciting and dynamic functions we can bring to our clients, and we revel in the responsibility and creativity it expresses. Verde views certain facets of marketing and public relations as merging entities, with an excellent example in the successful use of the social web for promotion.

Corporate Social Responsibility
Verde is known for offering PR, marketing and communication support that successfully integrates authentic CSR and sustainability messaging. The ability to responsibly communicate CSR successes while remaining transparent to the public is part of Verde’s core mission. Verde specializes at communicating CSR strategies effectively and responsibly to the trade and the mainstream media at large.

Event and Tradeshow Promotions
Verde is well known for our signature media events that we’ve hosted in a number of venues from Outdoor Retailer in Salt Lake City to outdoor adventure in the mountains outside of Boulder, Colo., and Munich, Germany, and all the way to the posh interiors of mid-town Manhattan. We build creativity and entertainment into every event we do, and the results speak for themselves. In addition, Verde offers tradeshow and event support to our family of clients in terms of planning, media outreach, appointment setting, on the ground support and execution.

Social Media
Social media is ever changing. Verde is leading the PR world in our markets with social media communications initiatives and we take great pride in guiding our clients to the most relevant social media practices. We individually tailor social media plans to best support the communication strategies of our clients, including branded Social Media Release (SMR) pages that cater specifically to social media-oriented journalists, bloggers and writers.

Crisis Communication
Verde offers crisis communication planning strategies and recognizes the importance of reacting immediately to minimize damages to reputation, credibility and stakeholder morale. Communication delays around emergencies or a crisis can adversely affect your brand and cause serious consequences; therefore it is imperative to have a response plan in place that addresses the public and media’s concerns.