The media landscape has evolved dramatically in the past decade. Shrinking newsrooms, budget cuts, and constant SEO and social media algorithm changes are pushing writers and content creators to find new ways to build and connect with their audiences. As industry veterans adapt, we are starting to see the rise of other platforms like Substack.

More people than ever are embracing the adventure and freedom of the outdoors, and the holidays are an ideal moment to fuel that passion with thoughtfully chosen gear. As we head into gift-giving season, our goal is to help you craft standout gift guides by highlighting key trends and spotlighting some of the products we’re most excited about.

Mammut Sports Group — the premium Swiss outdoor apparel and gear brand founded in 1862 — is expanding its North America team with seven new hires across the organization. The additions strengthen Mammut’s capabilities across sales, operations, merchandising, marketing and finance - reflecting the company’s ongoing investment in the region and commitment to long-term growth.

Popfly, the platform connecting over 10,000 creators with adventure brands, announces a partnership with Hyundai to take storytelling to the next level. Popfly is currently searching for its new Director of Influence, and in partnership with Hyundai, the selected creator will receive a year-long loan on a Hyundai Palisade XRT Pro—plus the freedom and resources to travel the world to create content.

Build your fall base with athlete-tested nutrition, recovery, socks, and home-training essentials from Jogology, Metolius Climbing, Realand Nutrition, SCARPA, and ROLL Recovery!

Surly Bikes, known for its quality steel bikes and parts, releases an updated compact electric cargo bike with the release of a new Skid Loader. Built to navigate tight spaces and haul heavy loads, Surly has revamped the Skid Loader’s performance and adds new features for a more traditional ride experience.

Popfly, the platform helping brands and creators grow, is redefining what it means to be a social media leader in the outdoor world—by hiring a Director of Influence who will be empowered and funded to experience, create, and inspire like never before.

The Honcho Poncho has earned a devoted following since its initial launch in 2016, and the collection has continued to grow since. In 2026, all three ponchos receive upgrades with new, more sustainable fabrics and vibrant new prints—showcasing Therm-a-Rest’s commitment to innovation and environmental responsibility.

VALLON, the performance eyewear company known for combining classic styles with maximum performance, is thrilled to announce the appointment of Benjamin Peters as Vice President of Sales and Development for North America. This strategic move underscores VALLON’s commitment to accelerated growth in North America, including the expansion of partnerships with specialty retailers in the outdoor space.

There’s a shift happening in the influencer marketing playbook. Savvy marketers are learning that while working with accounts with a million or more followers looks super appealing, the real goldmine lies in creators with a smaller, more engaged audience.

Mountain Safety Research^® (MSR), a global leader in high-performance outdoor equipment, is proud to announce the launch of the Hubba Hubba HD (Heavy Duty Edition) Tent for Spring 2026. This new addition to the iconic Hubba Hubba™ family is designed for backpackers and campers who need robust three-season protection, enhanced durability, and exceptional comfort — without the added bulk.

Crazy Creek Products, a pioneer in portable outdoor seating, is proud to announce a new three-part collaboration with acclaimed artist, adventurer and environmental advocate Rachel Pohl. The first release of the Crazy Creek x Rachel Pohl collection launches today, featuring her artwork on Crazy Creek’s signature Hex 2.0 Chair.

Southeastern Climbers Coalition (SCC), the local climbing coalition, and Access Fund, the national advocacy organization for sustainable access and conservation of climbing landscapes, are thrilled to announce that a long-term agreement has been signed with Lyme Timber Company opening access to a new climbing area in Sequatchie Valley, TN, Little Brushy. The area opens access to 409 acres of single pitch sport climbing to the climbing community.

In today’s media landscape, where AI-generated content, influencer campaigns, and social media strategies are becoming dominant, it’s easy to lose sight of what truly builds lasting brands. At Verde, we believe that authentic connection—not just consumption—is the foundation of specialty brand success.

Rossmönster, the industry leader in premium adventure vans and trucks, has officially launched its all-new HAVN model – a game-changing overland rig purpose-built for comfort-forward adventurers who demand more space without sacrificing capability. The HAVN launched publicly at Overland Expo PNW last weekend, drawing enthusiastic crowds and media attention for its bold approach to modern overland travel.

Access Fund, the national advocacy organization for sustainable access and conservation of climbing landscapes, is expanding its Climber Steward Program to Red Rock Canyon National Conservation Area (Red Rock), just outside of Las Vegas, Nevada. Starting this October,  Access Fund Climber Stewards will be on the ground, offering education on responsible recreation, cultural respect, and conservation best practices to thousands of climbers.

Royal Robbins, a pioneering outdoor and adventure apparel brand, proudly introduces its Spring 2026 collection, which comprises a dynamic lineup crafted to empower modern adventurers with sustainable performance, timeless style and next-level versatility.

ONIX Picklebal has unveiled the Hype X and Hype X Pro, a duo designed to represent ONIX’s patented Power Frame ThermoFused Technology, enabling players to achieve peak performance at a quality price. With increased reliability in their paddles’ construction, players can experience the full potential of their power on the court.

We’re halfway through April and Father’s Day is right around the corner! Get the outdoorsy dad in your life something special this year. Check out this gear guide of curated picks guaranteed to make him feel appreciated.

Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women.