There’s a shift happening in the influencer marketing playbook. Savvy marketers are learning that while working with accounts with a million or more followers looks super appealing, the real goldmine lies in creators with a smaller, more engaged audience.

Mountain Safety Research^® (MSR), a global leader in high-performance outdoor equipment, is proud to announce the launch of the Hubba Hubba HD (Heavy Duty Edition) Tent for Spring 2026. This new addition to the iconic Hubba Hubba™ family is designed for backpackers and campers who need robust three-season protection, enhanced durability, and exceptional comfort — without the added bulk.

Crazy Creek Products, a pioneer in portable outdoor seating, is proud to announce a new three-part collaboration with acclaimed artist, adventurer and environmental advocate Rachel Pohl. The first release of the Crazy Creek x Rachel Pohl collection launches today, featuring her artwork on Crazy Creek’s signature Hex 2.0 Chair.

Southeastern Climbers Coalition (SCC), the local climbing coalition, and Access Fund, the national advocacy organization for sustainable access and conservation of climbing landscapes, are thrilled to announce that a long-term agreement has been signed with Lyme Timber Company opening access to a new climbing area in Sequatchie Valley, TN, Little Brushy. The area opens access to 409 acres of single pitch sport climbing to the climbing community.

In today’s media landscape, where AI-generated content, influencer campaigns, and social media strategies are becoming dominant, it’s easy to lose sight of what truly builds lasting brands. At Verde, we believe that authentic connection—not just consumption—is the foundation of specialty brand success.

Rossmönster, the industry leader in premium adventure vans and trucks, has officially launched its all-new HAVN model – a game-changing overland rig purpose-built for comfort-forward adventurers who demand more space without sacrificing capability. The HAVN launched publicly at Overland Expo PNW last weekend, drawing enthusiastic crowds and media attention for its bold approach to modern overland travel.

Access Fund, the national advocacy organization for sustainable access and conservation of climbing landscapes, is expanding its Climber Steward Program to Red Rock Canyon National Conservation Area (Red Rock), just outside of Las Vegas, Nevada. Starting this October,  Access Fund Climber Stewards will be on the ground, offering education on responsible recreation, cultural respect, and conservation best practices to thousands of climbers.

Royal Robbins, a pioneering outdoor and adventure apparel brand, proudly introduces its Spring 2026 collection, which comprises a dynamic lineup crafted to empower modern adventurers with sustainable performance, timeless style and next-level versatility.

ONIX Picklebal has unveiled the Hype X and Hype X Pro, a duo designed to represent ONIX’s patented Power Frame ThermoFused Technology, enabling players to achieve peak performance at a quality price. With increased reliability in their paddles’ construction, players can experience the full potential of their power on the court.

We’re halfway through April and Father’s Day is right around the corner! Get the outdoorsy dad in your life something special this year. Check out this gear guide of curated picks guaranteed to make him feel appreciated.

Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women.

The AI search landscape is evolving quickly, and frankly, nobody has all the answers yet. But at Verde, we're committed to staying ahead of these trends. We're actively monitoring how AI impacts search in the outdoor industry, testing approaches, and using data to understand what works. Our goal is to provide you with clear, quantifiable strategies to maintain and improve your visibility, leveraging the strengths of your existing marketing efforts.

We’re halfway through April and Father’s Day is right around the corner! Get the outdoorsy dad in your life something special this year. Check out this gear guide of curated picks guaranteed to make him feel appreciated.

Salsa Cycles will launch four new mountain bikes and eMTBs at the 2025 Sea Otter Classic in Monterey this week. The brand is proud to introduce the Spearfish Carbon endurance XC, Blackthorn Carbon 125 trail and145 all-mountain and Notch Carbon eMTB.

MET Helmets, the Italian-based helmet manufacturer founded in 1987, is unveiling three new mountain bike styles for Spring/Summer 2025 with a focus on superior ventilation, safety, comfort, and design.

Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s cyclists.

OrthoLite®, the world’s leading supplier of open-cell foam footwear insole technologies dedicated to making every step and stride more comfortable, is proud to be the title sponsor of TransRockies Run 2025. Both TransRockies and OrthoLite share running in their DNA.

Krimson Klover releases their newest line of performance shorts, light knits, and sun protection for Spring 2025 featuring fresh colorways and prints.  Krimson Klover is a women-founded outdoor brand committed to empowering women to stay active all year long through functional fashion that is responsibly sourced.

VALLON, a brand known for pairing leading performance eyewear with classic style for the modern-day adventurer, is proud to unveil its newest style, Heron Desert - built to withstand and protect your eyes in the world’s toughest desert landscapes.

Spring is coming quickly, and that means that its time to prepare for trail running! Before you hit the trails this season, be sure to check out this gear guide with all you need to get back out there.