Bravo! Seriously…Kari Medig’s Pillow Lines wins Kootenay Coldsmoke Powder Festival’s Coldshot Photo Competition

Posted by Mike Geraci on March 10, 2010

New Princeton Tec Facebook Fan Page Dishes Out The Goods

Posted by kcozzens on March 9, 2010

TRENTON, NJ (March 9, 2010) – Hey, you, reading this – let us introduce you to Billiam.

Innovative, smart, reliable, versatile, movie-star attractive, savvy, worldly-minded, chocolate lover, news junkie, service oriented, humorous, cultured, caring, alert and a great listener, Billiam is Princeton Tec’s seasoned outdoor lighting expert.    

Sounds like a pretty good fella to hang-out with, no?

Well, now you can. The unique world of Princeton Tec (and Billiam) are now just a quick click of the “Become a Fan” button away as Princeton Tec recently launched a fresh new Facebook Fan page to deliver YOU the goods.

“Nowhere else in the world can you get all this great Princeton Tec information all in one place,” says Billiam. “Our love of lights, innovation and service transpires in our Facebook Fan page and …. well, we just love it. It’s a great way to help celebrate our 35 year anniversary.”

Let Billiam guide you through all things Princeton Tec - from headlamps to bike lights to SCUBA and tactical - on a journey of loyal fanship that spans years of lighting innovation – from old to new. Billiam has a penchant for keeping things fresh and being of service. By becoming a fan you let Billiam come to you. Offering news, product updates, events, videos, images, product reviews, exclusive contests, gear giveaways and access to stuff you can’t get anywhere else, the Facebook page is YOUR key to opening Princeton Tec’s Pandora box.

What are you waiting for? Join the club.

About Princeton Tec:

Since 1975, New Jersey-based Princeton Tec’s goal has been to support the outdoor community by building lighting products for the people who need superior illumination for any situation. Our products are designed to enhance all outdoor activities, crossing the boundaries from scuba and water sports; to camping and backpacking; to snow sports; alpine sports and road/commuter biking. For more information on Princeton Tec, visit www.princetontec.com or contact Keith Cozzens at Verde PR, keith@verdepr.com or 970.259.3555.

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Kokatat Scores Big in SNEWS Survey

Posted by Craig Randall on March 4, 2010

Part three of the 2009 SNEWS® Outdoor Retailer Survey summary was released today and look who came out to play…Kokatat! Pulling up the number two position (just behind the North Face) is the 38-year old, indpendent paddlesports apparel biz from Arcata, CA.

In the company of such industry stalwarts as Patagoina, Mountain Hardwear, and Burton – Kokatat’s rise on the list reinforces the brand’s increasingly common “top of mind” status among paddlesports’ retailers. Kokatat’s an easy company to love: winner of the recent Aracat Chamber of Commerce’s “Green Business of the Year,” the company is known as much for its leading edge technical apparel as it is for championing water-use initiatives, social projects designed to rehabilitate and educate people in the outdoors, and supporting record-setting expeditions.

SNEWS prefaced the results with a note about how this year’s survey yielded the highest number of responses, from the most diverse set of dealers to date.

The nuts and bolts of the survey is this: outdoor specialty retailers get to speak their minds and offer industry observations and commentary on what is great, good, not so good and desperately needs improvement in the industry. Full article here.

Here is the complete list, courtesy of SNEWS:

The SNEWS Specialty Outdoor Retail Survey: Top-selling outerwear, sportswear and footwear brands

What are the top-selling men’s technical outerwear brands this year?
The North Face – 22%
Kokatat – 12.5%
Mountain Hardwear – 12%
Patagonia – 7.5%*
Marmot – 7.5%*
Arc’Teryx – 5%
Burton – 3.5%
Mammut – 2%*
Cloudveil – 2%*

What are the top-selling women’s technical outerwear brands this year?
The North Face – 28%
Kokatat – 13%
Mountain Hardwear – 11.5%
Patagonia – 8%
Marmot – 5.5%
Mammut – 2%*
Arc’Teryx – 2%*
*Tied companies are listed randomly and all are considered statistically equal in terms of ranking. All answers have been rounded up to the nearest 0.5 percent, and since we don’t name every single company name or category with a percent, the percentages may not total 100 percent.

Kokatat’s outposts on the web:
Blog — Facebook — Twitter — Official