“As more of the web becomes invisible to Google, behind the paywalls, in Facebook, in Apps, that notion that going to Google is the same as finding everything is starting to erode.”
So, as if keeping tabs on the SEO for your web page isn’t enough, now you’ll need to start developing a presence in and on other web platforms, or a multi-media presence that leverages all of those platforms. What does that look like?
Surf Icon Steve Walden Participates In Annual Cancer Research Charity Event For 13th Year
VENTURA, Calif. (August 19, 2010) – On Sunday Aug. 22, the beach near Scripps Pier in La Jolla, Calif., will be overflowing with surfers and surf legends – and Walden Surfboards founder and surf icon Steve Walden will be there.
Recently, Walden Surfboards announced it will be donating a one-of-a-kind, custom surfboard to the 17th annual Luau & Longboard Invitational,a cancer research charity event. The annual Moores UCSD Cancer Center Luau & Longboard Invitational surfs for a cure to raise awareness and funds for cancer research.
Since 1993, the event has raised more than $4.7 million for the Cancer Center by bringing together some of the most respected men and women in surfing history with business leaders, scientists, local politicians and national celebrities. It’s one of the world’s most successful surfing fundraisers and has an international reputation for celebrating the “aloha” spirit in the fight against cancer.
“The UCSD Luau & Longboard Invitational is the event I look forward to every year,” says Steve Walden. “I’m honored to be included as a surf legend, but what really means the most to me is that over the years I’ve been able to donate a one-of-a-kind Walden board that has helped raise so much money for such a worthy cause.”
Walden Surfboards celebrates its 45th anniversary this year and has a long history of giving back to help fight against cancer. In addition to participating in the Luau & Longboard Invitational for 12 years, master surfboard shaper Steve Walden partnered with the Lance Armstrong Foundation to shape and design a yellow, limited edition “Livestrong” longboard signed by Armstrong that auctioned for $27,500. In 2008, Walden donated one of his signature limited edition longboards signed by 55 surfing legends that raised $17,000 for cancer research. Over the last five years, Waldens’ surfboards have been the highest auctioned boards at the event.
Steve Walden is known as the “Father of the Modern Longboard” for his innovative surfboard designs like the Magic Model. More than 40 other surf legends such as Shaun Tomson, Mickey Munoz, Skip Frye and Rusty Preisendorfer, will be joining Walden at the Luau & Longboard Invitational. At the event, each company-sponsored team of four is paired up with a longboard surf legend to compete in the surfing contest.
The contest is FREE and open to the public to watch. During the contest, autographs will be available from the surf legends and live surf music will be performed. The Luau will be held on the campus of the Scripps Institution of Oceanography and will include a tropical buffet, live music and live and silent auctions.
For more information about Walden Surfboards visit: http://waldensurfboards.com/
About Walden Surfboards
Based in Ventura, Calif., Walden Surfboard’s founder, owner and surf icon Steve Walden has been designing high performance surfboards and pushing the envelope of surfboard innovation and technology for 45 years. Known as the “Father of the Modern Longboard,” Walden’s decades of creative surfboard design have been revolutionary in the surf industry. From long to shortboards, fishes, epoxy, foam, custom, limited edition, Wahine (women’s specific) and SUP boards, Walden produces a wide range of boards for all types of surf. For more information check www.waldensurfboards.com or contact Keith Cozzens at keith@verdepr.com or 970.259.3555.
PARK CITY, UTAH (August 19, 2010)—This is the story of one man’s ski odyssey, to ski more vertical feet in a year than anyone else in history. Unfolding on some of the world’s most remote peaks, it’s a story of commitment, perseverance and a personal quest that will test one skier’s physical and mental endurance, gear, and avalanche and wilderness survival skills, not to mention his marriage.
It’s the Greg Hill 2 Mil — presented by Backcountry.com. Canadian ski mountaineer Greg Hill is in the middle of his year-long effort to climb two million vertical feet and ski back down. And he’s doing it on steep, powder-covered mountain faces from Alaska to Chile and lots of high points in between.
His feat is what some would call insane. Or impossible. Powering up two million feet is the equivalent of climbing Mt. Everest three times a month for a year. It’s like scaling each of the seven summits, then starting over again, until you’ve done it 14 times. For the city bound, it’s like taking the stairs to the top of the Empire State Building four times a day, every day, for a year.
As if the sheer physical pace and strain on his body, mind, and gear isn’t daunting enough, Greg will need to address variable and dangerous snow conditions, foreign cultures and mountain ranges, and the nutritional and hydration challenges associated with living a backcountry wilderness existence.
The quest thus far has taken Greg throughout the Selkirks in B.C. and the Brooks Range in Alaska. He now finds himself, and his family, camped out in the backwoods of South America — specifically Las Trancas, Chile where he, his wife and two small children, will spend the remainder of the summer exploring, hiking and skiing the numerous unnamed peaks.
There are many points of tension in this real-life saga. How will his body hold up? His mind? His gear? His family life? To date, they are all holding up well. Greg has just crossed the 1 million vertical feet threshold. On schedule. But now, the hard part starts, as the wear-and-tear of 8 months in the backcountry plus the anticipation of success drive him forward and deeper into the mountains.
What’s next? Stay tuned as Greg closes in on a historical accomplishment and a record for the ages.
About Backcountry.com: Backcountry.com is an online retailer of high-end outdoor gear. The e-tailer carries more than 400 brands in various categories, including backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry also operates Bonktown.com, Chainlove.com, SteepandCheap.com, Dogfunk.com, Tramdock.com, WhiskeyMilitia.com, Departmentofgoods.com, Realcyclist.com, Hucknroll.com, and Brociety.com. Backcountry.com is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA).
