Posted by Lauren on July 27, 2010
While likes of Backpacker, Outside, and Shape magazines have caught onto the stand-out performance of Point6’s uniquely durable, yet deliciously comfortable socks over the last two years, we’re honored to say that manufacturer, Eddie Bauer, is officially of the same mindset.
Announced yesterday, Eddie Bauer and Whittaker Mountaineering Company selected Point6 to be the exclusive sock supplier for Eddie Bauer’s First Ascent line of World-Class Expedition Gear.
“We are honored to have been selected by Eddie Bauer and the Whittaker Mountaineering Company to be the exclusive sock supplier for First Ascent” said Patty Duke, co-founder, Point6. “Their commitment to quality mirrors the Point6 mission and vision to create the highest quality products without compromising performance or functionality. With so many sock brands on the market, it is a true testimonial to the quality and innovation of our products.”
And if you know a thing or two about the First Ascents line, you’ll know that every piece of gear is meticulously tested and designed in the elements by seasoned athletes and guides to ensure ultimate functionality and comfort.
“We are building Point6 First Ascent socks utilizing the same design principles that we follow for all Eddie Bauer First Ascent apparel and gear. The guide team is involved every step of the way,” said Peter Whittaker, co-owner of Rainier Mountaineering, Inc. and Whittaker Mountaineering. “Our guide team spends an incredible amount of time in cold environments and we simply cannot have cold feet. These socks are built to keep our feet warm on the world’s highest and coldest mountains.”
Read the full press release, HERE.
Posted by Lauren on July 15, 2010
Integrated PR Program to Highlight Innovative Surfboard Designer and Surf Icon Steve Walden While Driving Walden Surfboard Brand Awareness and Sales
VENTURA, CA (July 15, 2010) – He was only 13 years-old when he shaped his first surfboard in 1961. In the mid-1970s on the North Shore of Oahu, Hawaii, he stamped out a name for himself designing high performance boards that helped revolutionize the sport. His acclaimed innovation in surfboard design technology over the decades has led to him being dubbed the “Father of the Modern Longboard.” He is the real deal. He is surf icon and Walden Surfboards owner, Steve Walden.
And this month, Walden tapped Verde PR & Consulting as its public relations agency of record (AOR) for Walden Surfboards.
Verde will lead Walden Surfboards’ strategic and comprehensive PR plan that focuses on trade and consumer communications, including enhancing Walden Surfboard’s brand positioning and sales initiatives, as well as establishing Steve Walden’s surf heritage and legacy in mainstream media markets. Verde will also assist Walden Surfboards in developing a broad reaching and integrated social media program. WAIT! There is more to read… read on »
Posted by Lauren on July 14, 2010
Outdoor Retailer is a little like Christmas. Except, in this case, we’re more like Santa’s elves, tirelessly working day and night to bring outdoor industry cheer this August 3rd-6th.
So in an effort to lighten the load leading up to OR, Verde PR will be adding a little fun to these long, pre-OR days by giving away swag for the next 12 days (business days that is). It’s a little reminder that, in the end, we work in one of the best industries out there.
Here’s how it will work:
- The contest will start tomorrow, July 15th, at 1pm MST on Twitter (@VerdePR) and will run for the next twelve business days at 1pm MST.
- In order to win said swag, you’ll have to use your noggin and correctly answer the daily trivia question.
Good luck to all contestants and we can’t wait to see you all out on the floor!
Happy Outdoor Retailer to all! And to all, a good swag hunt.
