Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women.
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The AI search landscape is evolving quickly, and frankly, nobody has all the answers yet. But at Verde, we're committed to staying ahead of these trends. We're actively monitoring how AI impacts search in the outdoor industry, testing approaches, and using data to understand what works. Our goal is to provide you with clear, quantifiable strategies to maintain and improve your visibility, leveraging the strengths of your existing marketing efforts.
It's about adapting intelligently, not reacting frantically. By integrating GEO principles into a solid foundation of PR, SEO, Content, and broader digital marketing, we can ensure your outdoor brand continues to connect with consumers, wherever they're searching.
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We’re halfway through April and Father’s Day is right around the corner! Get the outdoorsy dad in your life something special this year. Check out this gear guide of curated picks guaranteed to make him feel appreciated.
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Salsa Cycles will launch four new mountain bikes and eMTBs at the 2025 Sea Otter Classic in Monterey this week. The brand is proud to introduce the Spearfish Carbon endurance XC, Blackthorn Carbon 125 trail and145 all-mountain and Notch Carbon eMTB.
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MET Helmets, the Italian-based helmet manufacturer founded in 1987, is unveiling three new mountain bike styles for Spring/Summer 2025 with a focus on superior ventilation, safety, comfort, and design.
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Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s cyclists.
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OrthoLite®, the world’s leading supplier of open-cell foam footwear insole technologies dedicated to making every step and stride more comfortable, is proud to be the title sponsor of TransRockies Run 2025. Both TransRockies and OrthoLite share running in their DNA.
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Krimson Klover releases their newest line of performance shorts, light knits, and sun protection for Spring 2025 featuring fresh colorways and prints. Krimson Klover is a women-founded outdoor brand committed to empowering women to stay active all year long through functional fashion that is responsibly sourced.
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VALLON, a brand known for pairing leading performance eyewear with classic style for the modern-day adventurer, is proud to unveil its newest style, Heron Desert - built to withstand and protect your eyes in the world’s toughest desert landscapes.
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Spring is coming quickly, and that means that its time to prepare for trail running! Before you hit the trails this season, be sure to check out this gear guide with all you need to get back out there.
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ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, adds SUPERPLUSH™ Slides and SUPERPLUSH™ Flip Flops to its SUPERPLUSH™ Recovery Footwear collection. The two new styles join the Classics slip-on shoes which launched last fall, creating a full line of footwear to boost athlete recovery.
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This spring, Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, launches its Mosquito Protection Technology™ (MPT) apparel collection, which provides a chemical-free and robust barrier from mosquitos. This innovative technology has already been included in Popular Science’s list of "50 Greatest Innovations" of 2024.
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Mother’s Day is right around the corner (May 11)! Now’s the time to start thinking about the ultimate gift to give your outdoorsy mom. Check out this gear guide with all you need to make your mom feel extra loved this Mother’s Day.
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Change is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.
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With rising temps and longer days, spring is on its way! Before you hit the trails for the beginning of a new mountain biking season, be sure to check out this gear guide with all you need to get back out there.
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VALLON, the leading brand in premium eyewear for outdoor adventurers, is excited to announce that Gelje Sherpa — one of the world’s most accomplished high-altitude mountaineers, has joined their ‘Trailblazers’ team.
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ONIX Pickleball, a leader in the fast-growing sport of pickleball for two decades, recruited Verde Brand Communications, a Colorado-based public relations and digital marketing agency specializing in the outdoor and active lifestyle spaces, as its PR agency of record, effective immediately. Verde will collaborate with ONIX Pickleball to amplify the brand’s message, showcase its industry-leading paddles and patented technologies, and further its mission of growing and supporting pickleball players of all levels, from beginners to professionals.
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Crazy Creek Products, a pioneer in portable outdoor seating, is proud to announce the launch of two new products — the AirLounger and the Canoe IV chairs. With these latest innovations, Crazy Creek continues its mission to provide outdoor enthusiasts with high-performance gear designed for comfort, durability, and convenience.
Read MoreRossmönster, the leader in purpose-built adventure vehicles, and IWS Sales, a premier provider of high-quality motorcoaches and performance vehicles, are excited to announce a strategic partnership. This collaboration will see IWS Sales become an official distributor of Rossmönster’s renowned adventure trucks.
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Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes two new manufacturers to its national vendor partner network, climbing and outdoor equipment manufacturer EDELRID North America and multi-purpose outdoor gear manufacturer Nomadix. Their addition brings the number of Grassroots vendor partners to 64.
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