POC, the Swedish protection brand known for its reputation for safety, innovation and design, this week releases a brand-new helmet for road and gravel cyclists, the Amidal.

Crazy Creek Products is proud to announce the return of its Smokey Bear Original Chair. This special-edition design brings one of America’s most recognizable conservation icons together with the chair that helped define ground-level outdoor comfort.

Thoughtful, adventure-inspired gifts for the moms who hike, run, play, and thrive in the great outdoors.

Sustainable picks that reduce impact and inspire everyday outdoor adventures.

POC, the Swedish protection brand known for its reputation for safety, innovation and design, will partner with Jackson Hole Mountain Resort (JHMR) as the official safety equipment partner for helmets, eye protection and body protection, starting in March 2026.

Trail season is here! Reach new heights, run longer distances, and reach peak fitness with this new trail running gear from Verde.

Crazy Creek Products announces the launch of the third and final chair in its Limited Edition Artist Collaboration Series with artist Rachel Pohl. The final release features the Crazy Creek Hex 2.0 Chair in the new Mountain Lupine print, completing the trilogy following the Snow Ghost and Pine Creek colorways.

Gregory Mountain Products, a leader in purpose-built systems to organize and carry your gear, introduces its Spring 2026 lineup of new backpacking, hiking and climbing packs alongside an expanded Alpaca Gear Organization Collection that helps people move through the world with intention — from the trail to city streets, and everywhere in between.

Gregory Mountain Products today introduces Welcome to Gregory, a new global brand campaign built on a simple belief: the moments we seek—on the trail, in the city, and everywhere in between—are richer when we approach them with curiosity and intention.

POC, the Swedish protection brand known for its reputation for safety, innovation and design, this week unveils its 25/26 winter season apparel line, unveiled its new road cycling seasonal collection for 2026. 

SCARPA, global manufacturer of high-performance mountain footwear, today announced Jonathan Degenhardt as new CEO of its North American operation. Along with Degenhardt’s hire, two longtime employees will be elevated into new leadership positions with additional responsibilities at SCARPA North America.

This fall, Royal Robbins returns to its Yosemite roots with a collection celebrating craftsmanship, natural performance, and timeless style. The Fall 2026 line offers versatility and performance while paying homage to the adventurous spirit of the brand’s founders, Liz and Royal Robbins.

Established in 2002, Astral designs high-performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm-changing footwear designs, and developed the stickiest rubber ever worn on wet rock. In 2024, Astral launched its first line of HempTech™ apparel, utilizing Nature’s highest performing fiber that is naturally breathable, odor resistant, durable and cooling in warm weather, while protecting the maximum amount of soil and water. Visit www.astraldesigns.com for more information.

HEAD is a leading global manufacturer of premium sports equipment, specializing in skiing, snowboarding, and related winter sports, as well as racquet sports, swimming, and diving. Founded in 1950 by engineer Howard Head, the company introduced revolutionary ski design with its Head Standard model — combining metal and wood to create skis that are more maneuverable, durable, and high-performance. HEAD continues to innovate through its product lines for freeride, all-mountain, junior, and luxury performance, pushing technical boundaries while delivering an exceptional experience to athletes and outdoor lovers around the world.

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut's offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand's extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut's website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

Building on its legacy of design innovation and craftsmanship, SCARPA introduces new and updated models across hiking, running, field, and climbing categories for Spring 2026.

Access Fund, the national advocacy organization for sustainable access and conservation of climbing landscapes, made significant strides in 2025 furthering its mission to protect climbing for future generations.

As we move into 2026, here are the trends brands need to embrace to stay relevant and build genuine connections with their audiences.