balega unveils updated ultralight collection for spring 2019
Ultralight evolves with new colors and enhanced performance benefits
Durham, N.C. (January 29, 2019) – Balega International, a leading performance sock brand in the run specialty market, updates its innovative Ultralight collection for Spring 2019 with new colorways, improved fit and compression, as well as enhanced cushioning in the No Show model (MSRP: $13 USD).
Made from ultra-fine, high-tech performance yarns on a high needle count knitting machine, Balega’s Ultralight sock offers the sheerest, lightest performance design while still providing critical protection. This medium-low volume sock offers enhanced, strategically shaped cushioning to not only follow the contours of your heel, but to also provide added comfort over the toe area. In addition, the strategic cushioning provides maximum protection and impact resistance. Balega’s proprietary Drynamix® moisture wicking fibers and reinforced microfiber mesh ventilation panels keep feet cool and dry.
The fit of the Ultralight is defined by the Left/Right sock construction and the differentiated elastic bands that provide compression and ensure the perfect fit. Unique to all Balega products, the Ultralight offers Balega’s trademark hand-linked toe closure system for a seamless, non-irritating fit.
Balega’s Ultralight running socks are offered in a range of on-trend new colors for Spring 2019. The No Show will feature 10 new colorway offerings for Spring 2019, including: Aqua/Pink, Electric Pink/Tangerine, Lilac/Aqua, Aloe/Red, French Blue/Lime, White/French Blue, Grey/White, Black/Lime, Midgrey and Ink/Cobalt.
“The Ultralight running sock is as light as a feather and it’s specifically designed to provide contoured protection you can’t even feel on your foot,” explained Tanya Pictor, Vice President of Balega and FuelBelt Marketing. “We are excited to re-launch this collection with a new updates as well as fashionable new colors.”
Proudly made in the U.S., the new Ultralight styles will hit retail stores in April 2019. For more information and to locate a Balega dealer near you, please visit Balega.com.
About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole’, Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.
About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.
