15 brands raised $78,000 for the protection of wild places

Combined efforts helped generate critical funding for The Conservation Alliance.

BEND, Ore. (December 10, 2021) – Last month, 15 business members of The Conservation Alliance raised more than $78,000 to support the non-profit’s efforts to protect wild places in North America. 

 During the week of Nov. 8-15, Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun Sport, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and TREW Gear donated 5% of their online revenue as part of The Conservation Alliance’s annual We Keep It Wild fundraising campaign. Combined, the brands helped raise more than $32,000. 

The We Keep It Wild campaign is an opportunity for a select group of The Conservation Alliance’s 270 member companies to go above and beyond their annual dues commitment while demonstrating their partnership with the Alliance to their end consumers. This year’s funds will provide critical support to The Conservation Alliance’s 2022 Winter Grant Cycle, which is currently underway.

On Giving Tuesday, Nov. 30, Icebreaker, Moosejaw, and Toad&Co helped fundraise for The Conservation Alliance by donating a percentage of their sales made that day. Toad&Co specifically raised money for the Alliance’s Confluence Program. The combined efforts among these brands helped raise more than $46,000 for The Conservation Alliance in a single day.

"The Conservation Alliance is thrilled to have outpaced our annual giving record by 10% in 2021, awarding more than $2.2M to 56 organizations working on land and water conservation throughout North America,” said Conor McElyea, Director of Membership and Partnerships at The Conservation Alliance. “With the funds raised through these various cause marketing initiatives, we'll be off to a great start to keeping that pace up in 2022.”

 In addition to these efforts, several Conservation Alliance members are running seasonal promotions or providing ongoing, year-round support. Hydaway, CamelBak, and Trail Butter are currently offering limited edition products, with a portion of proceeds going to The Conservation Alliance. Shār Snacks, a snack food brand, has committed 20% of its yearly profits to The Conservation Alliance. 

 To learn more about The Conservation Alliance, please visit: www.conservationalliance.com. 

About The Conservation Alliance
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where people and wildlife thrive. Alliance grant funding has played a key role in protecting rivers, wildlands, and climbing areas throughout North America. Since its inception in 1989, The Conservation Alliance has contributed more than $24 million to help protect more than 73 million acres of wildlands and 3,576 miles of rivers, stop or remove 35 dams, designate five marine reserves, and establish 18 climbing areas. For complete information about The Conservation Alliance, visit www.conservationalliance.com.