Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, introduces its Fall 2025 collection – a testament to the legacy and adventurous spirit of the brand’s founders Liz and Royal Robbins. Since the brand’s inception in 1968, climbers and adventurers have trusted Royal Robbins for apparel inspired by the Yosemite Valley. Today, Royal Robbins continues to honor its heritage with a renewed focus on sustainable and innovative design.
Read MoreKrimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024. Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced.
Read MoreLeading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration of Mammut's growth path as a leading mountain sports brand in North America.
Read MoreGran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to $700,000 and continued efforts to raise one million dollars for the Polk County Community Foundation.
Read MoreMammut unveils the Barryvox® S2, raising the bar in avalanche safety. The new Barryvox® S2 continues in Mammut’s tradition of pushing boundaries by combining advanced technical features with a user-friendly design, bridging the gap between complexity and ease of use in avalanche transceivers.
Read MoreGran Fondo Hincapie announces its 13th annual Greenville cycling event, scheduled to take place on Oct. 19, will instead be held as a fundraising event for the local community impacted by Hurricane Helene.
Read MoreAs it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, heads into its twice-annual event with a measured uptick in the number of attending buyers, vendors and appointments scheduled.
Read MoreKrimson Klover debuts its new sweater, midlayer and fleece collections for Fall/Winter 2024. Krimson Klover is an outdoor brand powered by women who are passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back.
Read MorePartnership will continue to enhance instructor and student awareness of RECCO technology and how to incorporate the technology into their backcountry travel safety planning
Beginning last year, Verde has hosted a backpacking trip in the Indian Peaks Wilderness area outside of Boulder, Colo. This gives our media guests the opportunity to test the latest and greatest backpacking gear while being guided by Verde’s roster of expert staffers.
Luckily, the gear we are bringing along is available for anyone to buy. Read on to see the newest backpacking gear from our clients.
Read MoreAfter meeting with more than 50 brands and scouring new products from 2024 and 2025, GearJunkie awarded Therm-a-Rest’s new Boost 650™ sleeping bag with its coveted Best in Show Outdoor Market Alliance award. Therm-a-Rest is redefining backpacking comfort with its new sleeping bag, launching spring 2025. The innovative and versatile new design empowers backpackers and campers to adjust their bag to find their personal sweet spot when sleeping under the stars.
Read MoreRECCO’s partnership with CamelBak brings the two brands to the finish line of the legendary trail running race series
Read MoreCrazy Creek Products, a leading manufacturer of outdoor seating for 37 years, announces Verde Brand Communications as its new agency of record. Verde Brand Communications, an integrated communications agency specializing in the outdoor and active lifestyle markets, will lead Crazy Creek’s public relations strategy, brand communications, affiliate marketing, and direct-to-consumer digital marketing efforts.
Read MorePackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Desert Aire, Flow, and Orca. In addition, the company is proud to welcome contemporary artist Gianna Andrews to its esteemed roster of creatives.
Read MoreThis year, Astronaut Foods is over the moon to commemorate the 50th anniversary of Astronaut Ice Cream. This out-of-this-world treat has delighted taste buds and captured imaginations since its launch in 1974.
Read MoreTailwind Nutrition Endurance Fuel is a sports nutrition drink mix offering complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes with no need for gels, chews, bars, or salt pills.
Read MoreDiscover which brands in the outdoor industry are based in the US and produce the gear we love right here in our own backyard. Verde works with several brands who have committed to produce gear in the USA. Learn about these brands and what they are manufacturing.
Read MoreGran Fondo Hincapie has been creating cycling experiences for over 12 years and recently announced the launch of its latest event taking place in Bentonville, Ark.
Read MoreTailwind Nutrition continues partnership with Big City Mountaineers, with 10% of proceeds of Tailwind limited-edition Grape Endurance Fuel being donated to the non-profit
Read MoreSuccessful event on March 30 saw racers of all ages competing in Glade Run Recreation Area
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