Costa Sunglasses Launches Jose PRO, Honors Legendary Waterman
Best-selling Jose frame joins Costa’s PRO Series, bringing next-level performance and celebrating the legacy of Captain Jose Wejebe
DAYTONA BEACH, Fla. (Sep. 20, 2022) – Costa Sunglasses, manufacturer of the first color-enhancing, all-polarized glass sunglass lens, brings next-level PRO-formance to its best-selling Jose frame. As part of the brand’s fall 2022 collection, this legacy frame, rebuilt with angler-approved upgrades, is named in honor of the legendary waterman and larger-than-life personality, Jose Wejebe.
Building off the original Jose frame (launched in 2010), Jose PRO joins Costa’s PRO Series family of iconic frames with upgraded styling and six performance additions to help anglers manage sweat, reduce fogging and keep their frames locked in place, even when the water gets rough. The frame’s namesake, Captain Jose Wejebe, was a professional angler, Costa pro and host of two fishing shows, ESPN’s Spanish Fly and Vida Del Mar. Born in Cuba and raised in Florida, Wejebe taught countless people what it meant to be a “pro” on and off the screen. He was foundational in developing the light-tackle industry and bringing underrepresented communities together through angling.
“What an admirable legacy left behind. You can’t help but be inspired when you think about Jose. You hear it in countless testimonies of his life,” said John Acosta, Vice President of Marketing at Costa. “It’s a privilege to carry on his legacy and to continue honoring the role Jose played in the angling community – breaking barriers and inspiring others to do the same.”
“One of my favorite things about Jose was his ability to make everyone feel like somebody, regardless of the water they fished, where they came from or their ability. He devoted his life to finessing our sport, and finding ways to help others see the beauty of our waters and the life within it,” said Captain Carter Andrews. “I love that Costa — a brand that embodies so much of Jose’s ethos — strived to make his frame even better. What a great tribute to an even greater friend.”
For nearly 40 years, Costa has provided anglers with the best sunglasses on the market for long days on the water. The new frames have Costa’s polarized, color-enhancing 580® glass lens technology for next-level clarity and are available in prescription sun lenses. The scratch-resistant 580G lens cuts haze and blur and enhances key colors for superior clarity and definition. Like all Costa injected frames, the PRO Series is built using the brand's lightweight Bio-Resin. Bio-Resin reduces the carbon footprint of traditional plastic frames while maintaining Costa’s tough durability standards.
In celebration of the new frames and Jose’s legacy, Costa will be making an additional donation to Jose Wejebe Memorial Foundation, its longtime partner. Jose PRO is now available at local dealers and Costadelmar.com.
About Costa Sunglasses
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, IndiFly Foundation, and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.