Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Read MoreFor more than 40 years, Costa Sunglasses has been on a mission to make the best sunglasses on the planet and to create once in a lifetime experiences on the water. Today, Costa grows its community of water lovers and adventurers by partnering with Safe Harbor Marinas.
Read MoreIntroduced in the late 80s, Costa’s iconic aviator frame with removable side shields is back, and enhanced with modern tech features
Read MoreCosta Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
Read MoreBorn on the water in 1983, Costa Sunglasses has spent the past four decades on a mission to protect the watery world it calls home. Today, capping off its 40th anniversary year, Costa releases its Second Edition: Protect Report, which captures the leading eyewear brand’s ongoing commitment to conservation and sustainability. From building responsibly made gear, to its Kick Plastic® and OneCoast initiatives and strong partnerships with mission-aligned conservation organizations, Costa continues to lead the charge in pursuit of its higher calling.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Read MoreFocused on conservation and driven by its community-based ethos, Costa Sunglasses is announcing the Marlin Fly Project, the first recorded billfish research mission solely using fly tackle. In partnership with the locals of San Carlos, Mexico, The Billfish Foundation (TBF) and International Game Fish Association (IGFA), the Marlin Fly Project team successfully deployed 15 satellite tags in two days to better understand and protect this understudied billfish species.
Read MoreLeaves are changing, temps are dropping - fall is falling. It’s that time when we reach for our collective beanies, don those comfy leggings, and hit the pumpkin patch. As much as we at Verde, and the brands we represent, love to head deep into an adventure, we’re still human - meaning you can catch us leaf peeping or picking out that perfect pumpkin. With this in mind, we decided to get in touch with our #basic side this fall and share our best recommendation for you and your readers. BYOPSL - bring your own pumpkin spice latte.
Read MoreBuilding off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is a celebration of Costa’s 40 year history on the water, and the culmination of every frame that came before it.
Read MoreGoing into this holiday season, we’re trying to help you write the best gift guides possible, sharing these trends and some of our favorite products. Here, we’ve collected a list of our favorite products from our industry-leading group of brands, and to make the holiday season even easier for shoppers, all of these great gifts are available now on Amazon.
Read MoreCosta Sunglasses celebrates its 40th anniversary with the introduction of its most advanced frame to date, King Tide. In nature, a king tide requires the perfect alignment of the Earth and moon to create an exceptionally high tide and once-in-a-lifetime views and opportunities on the water. Like its namesake, Costa’s King Tide is designed to give you the ultimate advantage on the water.
Read MoreBorn on the water in 1983, Costa Sunglasses is celebrating 40 years of making the best sunglasses on the planet and protecting the watery world we call home. For those like us who don’t just spend their life on the water, but fully come to life on it, big days are coming.
Read MoreEarth Day is one of our favorite holidays and we want to help you celebrate with some earth-friendly gear from some of our favorite clients.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance to its legacy frame Corbina for spring 2023. The enhanced Corbina PRO features new performance upgrades that keep your frames locked in place and vision clear so you can stay focused on what's most important - finding fish.
Read MoreEven though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for anyone’s outdoor wardrobe.
Read MoreBorn on the water and committed to protecting the watery world it calls home, Costa Sunglasses continues supporting Hurricane Ian relief efforts with a $50,000 donation to its longtime conservation partner Captains for Clean Water. The full donation will go towards the organization's Emergency Disaster Relief Fund to help those impacted by Hurricane Ian get back on their feet.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes three new lifestyle frames to its fall 2022 collection —just in time for the holidays! Palmas, Irie and Paunch XL are inspired by Caribbean Sea surf breaks and worry-free days on the beach.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing, all-polarized glass sunglass lens, brings next-level PRO-formance to its best-selling Jose frame. As part of the brand’s fall 2022 collection, this legacy frame, rebuilt with angler-approved upgrades, is named in honor of the legendary waterman and larger-than-life personality, Jose Wejebe.
Read MoreSummer doesn’t have to end this holiday season for the fish or water sport enthusiasts in your life. Whether you’re shopping for a dedicated angler or a crazy canoe enthusiast, Verde has hand-picked the below collection of fish and water sports products from our industry-leading group of brands. Yakima offers several solutions to more easily transport your rods or watercraft, Slingshot has the extreme sports junkies covered, and apparel brands like Outdoor Research will fill out your wardrobe in no time. Cap the day off with a fine pour of Wyoming Whiskey. Read on to all of our favorite fish and water sports gift picks for 2022.
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