channel mastery podcasts focusing on COVID-19 communication
Update: This post is part of our COVID-19 Resource Guide. We are publishing articles and Channel Mastery podcasts during the pandemic with tips, guides, and resources with the goal of helping your brand and business navigate the crisis. Visit our RESOURCE GUIDE>
At Verde Brand Communications and Channel Mastery, we have been focused on creating and delivering resources to help your businesses and brands communicate effectively through the current coronavirus crisis. Below are three of the Channel Mastery podcasts our team released in March 2020.
Episode 124: Crisis Communication for Your Business During the COVID-19 Outbreak
This episode was released on March 7, 2020, at the early stages of the coronavirus hitting the U.S. Carpenter offers an evergreen 5-step framework that focuses on how specialty brands should be communicating through the crisis. Though this was recorded in early March and many things have changed since then, the plan outlined in this episode is relevant to all of us in specialty right now and can continue to be referenced even with changing news cycles.
This episode, released in mid-March, is about showing up to your audiences (employees, external stakeholders, customers, etc.) in a way that feels authentic to you. Highlighted in this episode are exceptional examples of companies, including the Adventure Travel Trade Association, who have been communicative throughout this crisis. The show notes for this episode include resources that you’ll find valuable as you consider the best practices for your brand.
Episode 126: Taking Steps Forward in this Paradigm Shift
Initially recorded live on Facebook on Monday, March 23, 2020, this episode is another installment of the series for effectively communicating during the Coronavirus crisis. The message focuses on taking steps forward and the paradigm shift that is happening right now as we continue to learn how to navigate through these difficult times. As a business, it is absolutely imperative that you are not tone deaf to the news cycle and are listening to how your audience is receiving and reacting to the news and your communication.
Along with the current Channel Mastery podcasts, Kristin Carpenter has also delivered various webinars for organizations that include Snowsports Industries of America, The American Mountain Guide Association and National Bicycle Dealers Association.
We are continuing to monitor the daily changes of the virus and offer up to date information to a broad range of audiences. Check back often or sign up for our newsletter at channelmastery.com for more information.