Free Country joins forces with Verde Brand Communications to make the outdoors accessible to everyone
New York-based clothier seeks to embolden urban explorers and outdoor enthusiasts everywhere
NEW YORK (January 6, 2019) – Free Country, a 30-year-old iconic producer of outdoor active apparel, has teamed up with Verde Brand Communications to direct its public relations efforts, effective immediately.
Verde, a full-service integrated communications agency focused on the outdoor and active- lifestyle markets, will work with Free Country to further awareness of the company’s three- decades-old commitment to making apparel that’s fully functional yet fashion-forward.
“We built Free Country as a brand that is equally at home in the mountains, in the forest, on the boardwalk, or simply around town, all while encapsulating a classic and distinctive style that has universal appeal,” said Free Country Founder and CEO Ira Schwartz. “Yet our number one focus has always been to make the outdoors accessible to everyone. We are dedicated to producing apparel that combines fashion with function at an incredible value, allowing everyone the opportunity to experience the joy of the outdoors without breaking the bank.”
Free Country has long dedicated the resources to exceed customer expectations, continually refining product lines to incorporate the latest in materials, construction and technology that provide a superior level of outdoor performance.
Verde will work with the Free Country team on communications strategy and outreach, creating a plan that focuses on the brand’s unique commitment to value paired with function.
“30 years after Free Country helped to found and establish the outdoor apparel industry, I am thrilled to announce our selection and partnership with Verde Brand Communications to empower and amplify the next stage of our journey,” said James Goldmark, Director of Marketing and Communications at Free Country. “Verde will have an integral role in our public, media and community relations strategies, and I look forward to a successful collaboration across a variety of brand-awareness initiatives, editorial projects, programmatic events and experiential activations in the years to come.”
“Verde was built upon a love of the outdoors. It’s evident in our clients, and echoed by each and every person who works at Verde,” said Kristin Carpenter, founder and CEO of Verde Brand Communications. “The opportunity to work with a brand like Free Country that’s dedicated the past 30 years to making functional yet affordable apparel for everyone builds upon our agency’s desire to see more people get out and experience the great outdoors. We’re extremely excited to help build awareness for a company with a similar ethos.”
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About Free Country
Inspired by a passion for the outdoors, Free Country® is a leading American brand that produces stylish, affordable and high-performance outdoor apparel and accessories. Since launching in 1990, Free Country has developed into one of the outdoor industry’s most iconic and beloved labels - recognized for its unique vision, distinctive product line, and classic, universal appeal. Over the past 30 years Free Country has been inspiring and empowering people to #GetOutThere and fully experience everything the outdoors has to offer. Our signature apparel combines fashion with function, embodies the spirit of adventure, and makes a healthy, active outdoor lifestyle accessible for everyone. Equip yourself and your family for the outdoors – from the beach, to the park, to the mountains, to just around the corner – with Free Country®.
About Verde Brand Communications
Founded in 2001, Verde Brand Communications is a full-service brand communications agency focused on the outdoor and active-lifestyle markets. It offers a range of integrated marketing and communications services, including brand strategy and positioning, public relations, digital marketing, social media, paid media and content creation. Verde’s experience includes extensive work in the outdoor, snowsports, cycling, endurance, active travel, consumer electronics, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde’s success is tied to the passion its staff has for the industries, brands and media with whom they work. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more about Verde, visit www.verdepr.com.