how to ensure your brand continues to thrive in 2021

why you should consider joining the multi-channel marketing academy this fall

It’s hard to believe we’re in the final week of enrollment for the Multi-Channel Marketing Academy! We’ve been talking to a lot of prospective students and wanted to share why YOU should consider joining us in the Academy this fall.

We’re seven months into COVID-19 and are STILL uncertain about the future. Many of us are concerned about our health and finances, are experiencing digital fatigue, and are exhausted from juggling an increased workload and responsibilities at home. We get it!

At the same time, we’re still trying to find the energy to exercise, spend time with our family and friends, to better ourselves and our careers. We’re finding the energy to not just survive today, but to plan for the future.

That is why we are launching the Academy right now. We know budgets - and time - are tight and we want to work with, and support you, in creating a marketing strategy and budget that WORKS - that works for you, your brand and consumer. We will guide you through the changes 2020 served up in consumer behavior trends, retail, communications and how to best engage with consumers online today - all to ensure continued growth in 2021.

The old playbook is no longer relevant. We have to let go of how we used to do things and create a solution for specialty brands to become ‘consumer-first’ and nimble enough to change with fast-evolving trends today. Join the Academy and YOU will lead your brand into 2021 with the absolute BEST approach to connecting with and serving your target consumer.

Over eight weeks (an estimated 2-4 hours a week), you will work with Kristin and a committed group of like-minded peers to build out your strategy and budget for 2021. You will leave the course:

  • Having earned a seat at the leadership table of your organization as the absolute consumer advocate for your brand

  • A proven framework to support ongoing channel and brand positioning evolution

  • A strategy and clarity on budgeting and KPIs for 2021

  • A pulse on your target consumer through weekly analysis

  • An understanding of ongoing COVID-19 communications' best practices

  • Confidence in knowing what digital marketing strategies will work best for your changing consumer

  • A path to consumer-centric alignment within your organization between sales and marketing

  • Confidence deploying a rolling launch strategy that consistently “goes to the consumer” instead of the old playbook, going to the market

The content is customized to the challenges you are facing as a marketing and brand leader right now, and the hands on training and community approach to learning give you the tools to build out a strategy that will ensure you continue to thrive in 2021.

Our job, as marketers and business leaders, is to become the consumer advocate within our organization. To listen to our consumers and serve them in a way only OUR brand can - because that is what specialty brands do - create special connections and experiences.

Enrollment is open for a limited time only. For more information and to register, visit the Multi-Channel Marketing Academy.

If you have any questions, we would LOVE to hear from you! Please email us at MCMA@Verdepr.com.

Thank you,

Kristin and the MCMA team

MCMAKristen Carpenter