Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
COVID-19 changed the playbook for how consumers discover, join up with, engage with and buy from your brand. Your online channels are now the front door to your brand or business. Kristin will walk through the consumer decision journey for consumers TODAY and how you can rise above the noise to grow your online community.
Read MoreHow trends in e-commerce are shaping the future of retail with Kristin Carpenter webinar examines how the e-commerce playbook for retailers and brands are changing and offers the short term and longer term solutions for specialty businesses and brands.
Read MoreIt’s hard to believe we’re in the final week of enrollment for the Multi-Channel Marketing Academy! We’ve been talking to a lot of prospective students and wanted to share why YOU should consider joining us in the Academy this fall.
Your online channels are now the front door to your business. It's how consumers discover, engage with, join up with and buy from your brand. Chris will share his approach to building out a multi-channel, digital marketing strategy for 2021 - taking into consideration the NEW consumer decision journey and growth in e-commerce.
Read MoreCOVID-19 upended how specialty brands and retailers connect with and ultimately win over today’s consumer. What are the trends that are here to stay and what do they mean for specialty brands and retailers planning for the holidays and 2021? We have the answers for you!
Read MoreEnrollment for the second cohort of the Multi-Channel Marketing Academy begins September 15, 2020. Leading up to the launch, the Academy will be hosting a webinar series to share insight from the online marketing course and how to up-level your marketing strategy for the holiday season and 2021.
Read MoreEnrollment for the second cohort of the Multi-Channel Marketing Academy is taking place for a limited time only, September 15-25, 2020. Throughout the launch we’re sharing resources, hosting webinars, consumer behavior reports and more to share a sneak peek inside the Academy. Check out the full list of FREE resources to help in building out your marketing strategy and budget for the holiday season and 2021.
Read MoreThe Budget Planning for 2021 webinar with Kristin Carpenter dives into what you need to be looking at as you recreate your budget for 2021 and tips for creating a more flexible, multi-channel marketing budget that allows you to adapt to fast-changing trends in consumer behavior and business.
Read MoreDuring the month of September, Kristin Carpenter is hosting a webinar series sharing insight from the Multi-Channel Marketing Academy and tips for up-leveling your marketing strategy for the holiday season and 2021. The first webinar in the series is the Holiday Summit: How consumer behavior trends are reshaping the holiday season.
Read MoreVerde Brand Communications, a full-service communications agency serving the specialty active lifestyle markets, opens registration today for the second cohort of its online marketing training, the Multi-Channel Marketing Academy.
Although TikTok has only been available in the United States since 2018, the app has quickly escalated into one of the most popular social media platforms ever. Learn more about the world's fastest-growing app, whether it’s right for your brand and best practices for the channel.
Read MoreEvery brand should be conducting regular social media audits to optimize their channels. The Multi-Channel Marketing Academy has an easy-to-follow, 10-step checklist to conducting a DIY social media audit.
Read MoreFor the last five-plus months, Verde Brand Communications’ CEO and Founder, Kristin Carpenter, has jumped into service and become a true leader as we all try and navigate what it means to do business during the COVID-19 pandemic.
Join Kristin for this weeks Verde Live, July 13, 2020. Kristin shares more information about the new live event series, updates from the Multi-Channel Marketing Academy and Channel Mastery podcast, and the latest consumer trends shaping the future of retail.
Read MoreKristin and the team at Verde are launching a new event series, Verde Live. Every Monday at 11:00 a.m. (MDT), Kristin goes live on YouTube with the latest trends and headlines from our industry, including: consumer behavior, retail, the media, and more.
Read MoreKristin Carpenter shares a letter of commitment to marketing and business leaders considering joining the inaugural Multi-Channel Marketing Academy. It answers two simple questions: why this course and why now.
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