multi-channel marketing academy - FREE resources for planning and budgeting for 2021
Check out our list of FREE webinars, resources, podcasts and more to learn more about the Academy and tips for budgeting and planning for 2021.
Enrollment for the second cohort of the Multi-Channel Marketing Academy is taking place for a limited time only, September 15-25, 2020. Throughout the launch we’re sharing resources, hosting webinars, consumer behavior reports and more to share a sneak peek inside the Academy. Check out the full list of FREE resources to help in building out your marketing strategy and budget for the holiday season and 2021.
WEBINARS
Holiday Summit: How consumer behavior trends are reshaping the holiday season
Kristin Carpenter hosted a series of three Facebook Live interviews with marketplace and e-commerce experts David Howell, Ryan Riggs and Kelly Ramirez. Each interview will bring a unique perspective on how consumer behavior trends and a surge in e-commerce will be reshaping the holiday season this year. Tune in here for the full webinar.
The Multi-Channel Marketing Academy & Pets+ Magazine present: Super-charge your marketing to compete in a COVID-19 world
Since the COVID-19 pandemic started last spring, there’s been a change in the way consumers buy. Find out what the consumer behavior trends are here to stay, how they have changed consumer expectations and how you can up-level your marketing strategy to ensure you continue to thrive through the holiday season and 2021. Tune in here for the full webinar.
Budget planning for 2021: Tips for creating a more flexible, multi-channel marketing budget
Most of us are used to setting budgets in the third and fourth quarters of the year and moving on - business as usual. To ensure continued success in 2021, we need to be creating a plan that’s built to encounter and move with change. Kristin will share what you need to be looking at as you recreate your budget for 2021 and tips for creating a more flexible, multi-channel marketing budget. Tune in here for the full webinar.
Digital Marketing 101: Building a digital marketing strategy for 2021 with SIA & the Multi-Channel Marketing Academy
Chris Dickerson, Director of Digital Integration at Verde Brand Communications, will be hosting a webinar with the Snowsports Industries America (SIA). Your online channels are now the front door to your business. It's how consumers discover, engage with, join up with and buy from your brand. Chris will share his approach to building out a multi-channel, digital marketing strategy for 2021 - taking into consideration the NEW consumer decision journey and growth in e-commerce. Tune in here for the full webinar.
Multi-Channel Marketing Academy: How trends in e-commerce are shaping the future of retail
How trends in e-commerce are shaping the future of retail with Kristin Carpenter webinar examines how the e-commerce playbook for retailers and brands are changing and offers the short term and longer term solutions for specialty businesses and brands. Tune in here for the full webinar.
The NEW Consumer Decision Journey: Rise above the noise online
COVID-19 changed the playbook for how consumers discover, join up with, engage with and buy from your brand. Your online channels are now the front door to your brand or business. Kristin will walk through the consumer decision journey for consumers TODAY and how you can rise above the noise to grow your online community. You do this by showing up on the channels your target consumer is on and creating real connections with them - because at the end of the day, that is what we all want. Kristin will dive into what today’s tech-savvy, online consumer is looking for and expecting from their favorite brands and how to show up and create real connections online. View in here for the full webinar.
RESOURCES
Free downloadable resource: how to conduct a DIY social media audit
Verde and the Multi-Channel Marketing Academy teamed up to create a FREE downloadable resource to help optimize your social media channels - a 10-step guide to conducting a DIY social media audit. Click here to download the full checklist today.
Infographic: 6 consumer behavior trends that are here to stay
COVID-19 accelerated a lot of consumer behavior trends that are now here to stay. What are the trends that are impacting specialty brands, and what can brands do to ensure they stay relevant to today’s consumer? Learn more here.
CONSUMER BEHAVIOR REPORTS
Consumer Behavior Report - September 16, 2020
If your business does summer operations, let’s hope you were part of the huge boom in sales, rentals and participation for outdoor recreation. Moving into the winter and holiday season there is no reason to think the nationwide enthusiasm for the outdoors will dwindle. Learn why in this weeks Consumer Behavior Report.
Consumer Behavior Report - September 3, 2020
Holiday madness begins now. We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year. Learn why in this weeks Consumer Behavior Report.
Consumer Behavior Report - August 19, 2020
As we head into the holiday season - a make-or-break time for many brands and retailers - how are trends in consumer behavior and retail going to impact spending this year? Learn more in this weeks Consumer Behavior Report.
IN THE MEDIA
SNEWS: Multi-Channel Marketing Academy returns for a second round
The eight-week digital course from Verde Brand Communications founder Kristin Carpenter is back with an updated curriculum. Learn more about the Academy and why you should consider enrolling on September 15th in SNEWS.
Outdoor Biz Podcast
Rick Saez, host of The Outdoor Biz Podcast, and Kristin Carpenter geek out about digital courses and online learning, and walk through the new Multi-Channel Marketing Academy. Tune in at The Outdoor Biz Podcast.
SmallBizDaily: Why you Should be pivoting to a DTC strategy
The most successful specialty brands and businesses will modernize through the pandemic and recession, and that means leveling up how you reach, engage, nurture and convert your target shopper. Today, that means investing in e-commerce and moving to a direct-to-consumer (DTC) business strategy. Learn more here.
This content is brought to you by the Multi-Channel Marketing Academy, an eight week online marketing course for specialty brands intent on up-leveling their marketing skills and strategies for 2021. Course enrollment takes place September 15-25, 2020. For more information about the course, visit the Multi-Channel Marketing Academy.