Outdoor Prolink expands pro purchase program into Canada
Canada-based outdoor professionals will now have access to high quality, affordable gear so they can continue to protect and promote the wild places we love
BOULDER, Colo. (September 16, 2021) – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their expansion into Canada as of September 1, 2021. The first brands on the Outdoor Prolink Canada website include Thule and Mountain Hardwear. Outdoor Prolink’s network of Canada-based outdoor professionals currently includes around five thousand professionals, who are stewards of the great outdoors.
“For the past seventeen years we’ve been building Outdoor Prolink intentionally, working with trusted brands and gathering a community of authentic professionals who are the beating heart of this industry,” said Gareth Richards, Founder and CEO of Outdoor Prolink. “It brings me great joy that we are taking this next step to expand into Canada by linking brands and outdoor professionals to one another. We take this responsibility very seriously and will continue to honor our unwavering commitment to authenticity when approving pros, while supporting the brand’s growth and go-to-market strategies.”
"Thule has a long history of working with Outdoor ProLink in the United States to offer our friends in the outdoor industry discounts on quality gear that helps them achieve a more active lifestyle,” said Rocco Giordano, Digital Merchandising Manager at Thule. “We’re excited to be an early partner as the program expands to include industry professionals in Canada, and look forward to continuing to grow this highly-engaged user segment."
Outdoor Prolink’s verified members are professionals who guide, educate, train, mentor, outfit, and lead a wide audience in outdoor recreation. They dedicate their careers to getting more people outside and help them fall in love with the great outdoors. Outdoor Prolink takes great authority in its verification process of outdoor professionals in order to remain a responsible pro purchase program to serve the outdoor industry. To learn more about Outdoor Prolink’s commitment to remaining a clean channel connecting pros, brands, and specialty retailers, check out the company’s manifesto here.
“Working with Outdoor ProLink puts Mountain Hardwear products in the hands of the most influential end-user group, so we are super excited for the launch in Canada. We’ve had a lot of success with the program in the US and look forward to seeing the same here,” said Kelly Caccamo, Marketing Manager for Mountain Hardwear Canada.
Canadian-based brands interested in joining Outdoor Prolink Canada can visit the partnership page here: outdoorprolink.ca/letspartner.
If you work in the industry and are interested in signing up to become an Outdoor Prolink professional, please visit the following link to see if you qualify: outdoorprolink.ca/professionals
Look out for additional brands being added to the Canadian network in 2021 and early 2022. For more information, please visit: outdoorprolink.ca.
About Outdoor Prolink
Founded in 2004, Outdoor Prolink acts as the facilitator of trust to connect qualified outdoor professionals with the best outdoor brands. Utilizing a strict vetting process, Outdoor Prolink strives to be the most authentic and responsible pro purchase program in the industry. Through the platform, brands engage trusted outdoor professionals and utilize their influence to drive retail sales growth. Qualified outdoor professionals earn privileged discounts on the outdoor gear they rely on for their work, in order to further the pursuit of outdoor recreation for everyone.
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Media Contact | Verde Brand Communications | Alexa McRoberts | alexa@verdepr.com