Outdoor Prolink welcomes new brand partners in 2021
Outdoor professionals will now enjoy a plethora of new brands as the Outdoor Prolink’s catalog grows
BOULDER, CO. (November 23, 2021) ─ Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces new brand partnerships for this year. The following companies have been added to Outdoor Prolink’s brand network: Base Medical, Blackstrap, Bobo's Oat Bars, Crazy Creek, Duonamic, EcoVessel, Good-To-Go, GSI Outdoors, Helly Hansen, HEX, Maxim Climbing Ropes, SMRT Tent, Mtn Ops, Snow Peak, Solo Stove, and Zeal Optics. Launching later this year are ABS Avalanche Airbags and NOBL Wheels.
“We are very excited about growing our catalog of brands and making these amazing companies known and available to our network of outdoor industry professionals,” said Kenzie Rodriguez, Chief Marketing Officer at Outdoor Prolink. “Over the years we’ve seen just how effective our pro purchase program can be for brands in generating buzz, sales, and enlisting our Outdoor Prolink industry professionals to be advocates and educate on behalf of a brand. We’re excited to work closely with each of these new brands to craft an omnichannel strategy to support their marketing goals.”
“Partnering with Outdoor Prolink in 2021 gave us a strong boost in awareness for Zeal’s sunglasses and goggles to an extremely influential group in the outdoor industry,” said Mike Lewis, Director of Marketing at Zeal Optics. “Additionally, working with the Outdoor Prolink team has been great - they’re very creative, responsive, and incredibly easy to work with! Our products are presented professionally and on-brand and the Outdoor Prolink team works to keep everything feeling premium.”
The team at Outdoor Prolink stands behind the belief that outdoor professionals are the beating heart of the industry and know that pro-purchase programs are only effective if they are 100% legit. Gareth Richards, Founder, and CEO and his entire team strive to be the most authentic, responsible pro purchase program in the industry. To make good on that promise, Outdoor Prolink continuously iterates on its proprietary application review process with input from brands and other industry relationships. You can read more about Outdoor Prolink’s approach to responsibility and authenticity in their manifesto.
This growth in brand partners supports the belief that vetted outdoor professionals should have access to the best, high-quality recreational goods and services. The expansion of Outdoor Prolink’s brand network continues to connect more brands to more pros, a win for all. “The platform that Outdoor ProLink has created helps us get in front of the people who are influencers in our target market,” said Joseph Gonzales, EVP of Business Development at Solo Stove, one of Outdoor Prolink’s newest partner companies.
"As the brand trusted by professionals, and with over 140 years of experience developing professional-grade gear to help people stay and feel alive in some of the world’s harshest environments, we are very pleased to partner with Outdoor Prolink,” said Elizabeth Rudkin, Pro Business Manager at Helly Hansen. “We look forward to connecting with their network of authentic outdoor industry professionals and exploring how our partnership will grow in the future!"
If you or your brand are interested in joining Outdoor Prolink, please visit: outdoorprolink.com
About Outdoor Prolink
Founded in 2004, Outdoor Prolink acts as the facilitator of trust to connect qualified outdoor professionals with the best outdoor brands. Utilizing a strict vetting process, Outdoor Prolink strives to be the most authentic and responsible pro purchase program in the industry. Through the platform, brands engage trusted outdoor professionals and utilize their influence to drive retail sales growth. Qualified outdoor professionals earn privileged discounts on the outdoor gear they rely on for their work, in order to further the pursuit of outdoor recreation for everyone.
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Media Contact: Alexa McRoberts | Verde Brand Communications | alexa@verdepr.com | #717-808-9653