Rossignol introduces new women’s initiative ‘We Rise’

The new global initiative aims to celebrate, inspire, and encourage women everywhere to get outside and enjoy Another Best Day 

Park City, UT (Oct. 14, 2019) – Rossignol, the iconic winter sports brand and a global market leader in the category, is expanding the brand’s legacy of supporting women in their pursuit of mountain adventure and accomplishment with the launch of their new We Rise women’s initiative.

Celebrating Rossignol’s strong community of women around the world, We Rise encourages women everywhere to raise their collective voice and share their passion for the mountains. The global campaign will roll out throughout the 19/20 winter season to include stories that give a deeper look into the lives of Rossignol women, from world-class athletes like Tatum Monod and Marion Haerty to the women behind the scenes helping to lead the brand forward each day.      

“Over the course of Rossignol’s 110 year-plus history, we are proud to have continuously worked to support women through product innovation, athlete support, competitive success, junior programs, partnerships, and events across every category we touch,” said Marion Bonnard, Women’s Category Manager. “The We Rise initiative is the next iteration of Rossignol’s mission to rally around women in our community, stand together, and create opportunities to pursue their passion.”

As the season progresses, Rossignol will also unveil a calendar of We Rise events at resorts across Europe and North America with the goal of bringing women together in the mountains across all categories of Alpine, Nordic, and Snowboard. Led by Rossignol’s large community of female athletes, instructors, and ambassadors, a schedule of women-specific meetups, clinics, and camps will offer all levels of participants the opportunity to hone their skills and make connections with other passionate skiers and riders.   

The initiative will also see a large dedicated push across Rossignol’s communication channels with curated landing pages, updated event schedules, and unique stories from Rossignol’s diverse team of female athletes and ambassadors. Followers of the @rossignolwomen Instagram account will be among the first to see stories from the brand’s ambassadors,  have the opportunity to participate in various contests, and engage with other women around the world.

Follow the We Rise movement on Instagram @rossignolwomen and visit www.rossignol.com/women for more information on We Rise events and athlete activations in your area throughout the season, and to learn more about the extraordinary community at Rossignol women that make every day, Another Best Day.

Main events:

- Jan 10-12 (Deer Valley)
- Jan 31- Feb 2: (Stratton)
- Feb 8 (Whistler)
- Feb 7-9 (Crystal)
- Feb 28-Mar 1 (Buck Hill)
- March 6-8 (7 Springs)
- March 13-15: Snowbasin
- March 14: (Le Massif)
- March 20-22: (Steamboat)

All dates subject to change – please check back on We Rise for additional info, dates, and events near you.

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 ROSSIGNOL:  Born in the French Alps in 1907, ROSSIGNOL is the benchmark in winter sports and an iconic global brand. With over 110 years of technical innovation and competitive success, Rossignol is intrinsically linked with the history of skiing. Today, the brand is exploring new directions, providing a continuous year-round experience for elite-level athletes to recreational skiers, from the trails to the peaks, from the mountains to the city. We design gear and apparel focused on premium innovation for intense enjoyment to make the best of each day. To make every day, Another Best Day. 

ROSSIGNOL GROUP: The Rossignol Group, headed by Bruno Cercley, designs, manufactures and markets a broad range of winter sports equipment. The Group’s brands provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city. Located in the French Alps near Grenoble, the Group’s global headquarters houses a strong portfolio of complementary brands including: Rossignol; Dynastar; Lange; Look; Kerma; Time Sport; Raidlight; Felt; Risport; and Dale of Norway. Each has built their own unique identity and draws their inspiration from the mountains. Rossignol is majority owned by Nordic Private Equity fund Altor since 2013.