Royal Robbins celebrates 25 years of the Desert Pucker Shirt
This industry leading adventure shirt is cool, comfortable—and made from wood
SAN FRANCISCO (April 2, 2024) – Outdoor adventure apparel brand Royal Robbins celebrates the 25th anniversary of its iconic Desert Pucker and a storied partnership with certified wood based textile fiber brand TENCEL™. Since its debut in 1999, the Desert Pucker has built a cult following among outdoor enthusiasts and adventurers. After 25 years, it’s now an acclaimed best seller with more than one million sold—and it’s certified Carbon Neutral by Climate Partner.
The Desert Pucker’s quick dry time, sun protection, wrinkle resistance, durability and easy care make this shirt ideal for outdoor adventures and days on the go.
Since the very first Pucker shirt, Royal Robbins has worked with its longtime fiber partner TENCEL™ Modal for its super soft, breathable, and ultra-comfortable blend, making the Desert Pucker shirt a standout. It all starts with wood-based TENCEL™ Modal fibers from responsibly sourced wood and a process that utilizes 50% less carbon emissions and water consumption than generic Modal fibers2.
“As we reflect on and celebrate the incredible journey of the Desert Pucker shirt, we are grateful for the support of our loyal fans and the love for adventure that this iconic shirt represents,” said Erik Burbank, Royal Robbins Global Brand President. “This milestone is not just a celebration of a product, but a celebration of the incredible experiences and stories shared by our fans.”
The wood used as raw material for all TENCEL™ Modal fibers is sourced from controlled or certified origins meeting the Forest Stewardship Council (FSC®) or Programme for the Endorsement of Forest Certification (PEFC) standards. The Desert Pucker is a stand-out product in highlighting Royal Robbins’ avoid, reduce, compensate approach for achieving their emission climate goals.
“Since 1999, our TENCEL™ Modal fibers have been the enduring ingredient in the Royal Robbins Pucker Shirt, symbolizing comfort, durability, and sustainability,” said Sharon Perez, Senior Business Development Manager at Lenzing Group. “Celebrating 25 years and one million shirts sold, our partnership embodies timeless quality and environmentally conscious innovation.”
The Desert Pucker leads Royal Robbins Spring 2024 style offerings, helping the brand meet its highest sustainability standard yet, with 87% of styles made from materials that contain 50% or more lower-impact fibers, preferred cotton, recycled polyester, preferred forest materials, hemp, or recycled nylon.
Check out the celebration of the industry’s #1 adventure shirt this April and throughout the year by visiting royalrobbins.com and their social media channels.
About Royal Robbins®
Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.
About TENCEL™
TENCEL™ is the flagship textile fiber brand under the Lenzing Group. Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for apparels and home textiles with multiple innovations and resource-efficient production processes. Product offerings under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ LUXE and TENCEL™ for Footwear.
Derived from controlled or certified wood sources, TENCEL™ branded modal and lyocell fibers are naturally soft, smooth to touch and can support rich colors in fabrics. With effective moisture control, the fibers also support a natural dry feeling. Both TENCEL™ Lyocell and Modal fibers are highly versatile and can be combined with a wide range of textile fibers to offer an almost endless variety of product designs and functions.
TENCEL™ Lyocell and Modal fibers can break down and compost at the end of their life cycle (TÜV Austria certified). The fibers are also certified with the EU Ecolabel (license no. AT/016/001) for environmental excellence, recognizing the high environmental standards throughout their entire life cycle.
To learn more about the TENCEL™ brand, please visit https://www.tencel.com/. For more details around the sustainability features, performance, as well as the technology and production processes behind TENCEL™ branded fibers, please visit https://www.tencel.com/claims.
TENCEL™ Modal fibers are made from wood, a natural and renewable raw material carefully sourced from responsibly managed forests. The wood taken from nature is purposefully balanced with forest growth rates, to ensure the continued availability of this valuable resource.
Compared to generic (unbranded) modal. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)