Royal Robbins Expands Sales Team to Support Rapid Growth

SAN FRANCISCO (May 20, 2024) – Outdoor adventure apparel brand Royal Robbins announces the addition of three new sales agencies in response to rapid growth—further building sales, increasing visibility, and bolstering brand awareness in critical territories across the United States. Venture West Sales, Round Lake Sales, and Kevin Brew Sales will lead sales efforts on the West Coast, the Western Great Lakes, and across the mid-Atlantic, respectively.

 “We can’t imagine a finer group of professionals to help support the growth of our brand and maximize our relationships with our retail partners than Venture West, Round Lake Sales and Kevin Brew Sales,” said Todd Gordon, Head of Sales for Royal Robbins. “These new sales agencies ensure our ability to continue our expansion and growth strategies across nearly two dozen states in the U.S. as we look to serve our fans and retailers.”

With more than 50 years of combined experience in the outdoor industry, the Venture West Sales team comprises Lindsay Bell (Principal), Mike Morley, Lesly Carroll, and Peter Aguilar-Madrid. From years of working as retailers to establishing themselves as skilled brand ambassadors, salespeople and trusted advisors to their retail partners, this team possesses the relationships and expertise to further the Royal Robbins brand on the west coast.

Ben Kiffmeyer and Allie Ng of Round Lakes Sales will be servicing the western Great Lakes region covering the states of Minnesota, Wisconsin, Illinois, Missouri, North Dakota, South Dakota, Nebraska and Iowa. With more than 30 years of combined experience in the industry, the Round Lakes team has represented many prominent outdoor brands in their territory and have established themselves as skilled brand ambassadors and trusted advisors to their retail partners.

Led by principal Kevin Brew, Kevin Brew Sales is headquartered in Ithaca, N.Y. with its sales team spread out across the Mid-Atlantic territory. The KBS team – Kevin Brew (Principal), Vicki Brew, Jamie Watson, Jarrett Apple, Ryszard Szumski and Julie Langenbacher – has more than 60- years of combined experience in the outdoor and winter sports industries. They pride themselves on the details that make a difference in the business as well as their partnerships with their retailers and their brands.

“These are exciting times for Royal Robbins,” said Erik Burbank, brand president for Royal Robbins. “We’re seeing increased demand from our fans and retail partners, and the expansion of the Sales Team will help us meet those demands as we continue to grow.”

For more information about Royal Robbins, its adventure apparel and brand initiatives, please visit royalrobbins.com.

About Royal Robbins®

Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul! To learn more, please visit royalrobbins.com.