Royal Robbins expands iconic carbon neutral Pucker collection for Spring 2025
This industry-leading adventure shirt is cool, comfortable and made from wood.
SAN FRANCISCO (April 16, 2025) – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women.
Since its debut in 1999, the Desert Pucker has built a cult following among outdoor enthusiasts and adventurers. After more than 25 years, it’s now an acclaimed best seller with more than one million sold — the Pucker family is carbon neutral by mitigating emissions through the brand’s avoid, reduce, compensate approach, certified by Climate Partner.
Since the first Pucker shirt, Royal Robbins has worked with longtime fiber partner, TENCEL™ Modal, to create an exceptionally soft, breathable and ultra-comfortable fabric. It all starts with responsibly sourced wood-based TENCEL™ Modal fibers and a process that produces 50% less carbon emissions and water consumption than generic modal fibers.
The full Pucker collection boasts quick dry time, sun protection, wrinkle resistance, durability and easy care making these shirts ideal for outdoor adventures and days on the go.
The all-new Camino Pucker features exciting vintage prints and a fabric weave that provides enhanced movement, making them an ideal choice for hiking, climbing, bouldering and mountain biking.
“With over a million sold, the Desert Pucker is truly an icon for adventure. We’re excited to finally launch a women’s specific silhouette in Spring 2025,” said Erik Burbank, Royal Robbins Global Brand President. “Equally exciting is the launch of the innovative Camino Pucker which brings a heightened level of performance wrapped in some very cool vintage prints from the Royal Robbins’ vault. The Pucker collection builds on our legacy of comfort, versatility and sustainability, honoring our past while innovating for the future”
The wood used as raw material for all TENCEL™ Modal fibers is sourced from controlled or certified origins meeting the Forest Stewardship Council (FSC®) or Programme for the Endorsement of Forest Certification (PEFC) standards. The Desert Pucker is a stand-out product in highlighting Royal Robbins’ avoid, reduce, compensate approach for achieving their emissions and climate goals.
The Desert Pucker leads Royal Robbins Spring 2025 style offerings, helping the brand meet its highest sustainability standard yet, with 83% of styles made from materials that contain 50% or more lower-impact fibers, preferred cotton, recycled polyester, preferred forest materials, hemp, or recycled nylon.
Check out the industry’s #1 adventure shirt by visiting RoyalRobbins.com and their social channels.
About Royal Robbins®
Born in Yosemite, the brand was founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins. Royal Robbins is a leading designer, manufacturer, and retailer of versatile, comfortable and sustainable apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.