Posts tagged market segmentation
Channel Mastery - Ep. 43: Wes Allen, Testing & Learning In Retail
Channel Mastery - Ep. 43: Wes Allen, Testing & Learning In Retail

Would you believe the news in the outdoor markets is coming at us almost as fast as the national political news? On today’s episode, my good friend and outdoor retailer extraordinaire, Wes Allen, is here to bounce around takes on the latest three HUGE stories in the outdoor markets.

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Podcast, Channel Mastery#vanlife, backcountry-com gearheads, Camping World, Conglomerates, data as a goal, Marcus Lemonis, market crossover, market segmentation, mergers, overlanding, REI, Rock/Creek, the pros and cons of diversifying retail, used gear
Channel Mastery - Ep. 42: Paul Kirwin, Founder & CEO of Channel Signal
Channel Mastery - Ep. 42: Paul Kirwin, Founder & CEO of Channel Signal

Meet Paul Kirwin. His company, Channel Signal, collects, aggregates and analyzes reviews to help brands more quickly and more efficiently deliver for their end consumer. Customers are sharing what they want, when they want it, and how they want it to be sold to them. Let’s start to listen…

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Podcastaggregating data, consumer-driven production cycles, consumers reviews, market segmentation, online merchants as publishers, pivot language, positive word association, the value of point of sale data, using consumer reviews to plan product and marketing, words never to use in marketing