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Posts tagged personalization as differentiation

Channel Mastery - Ep. 32: Steve Dennis, SageBerry Consulting, LLC

Today’s episode is all about how channel-centered organizations set up for struggle while customer-focused organizations are designed to thrive.

Podcast, Channel MasteryFebruary 20, 2018budgeting for new organization, clientele-ing, competing on price, cross-channel behavior, customer behavior and digital influence, customer focused vs- channel centered organizations, digital disruption, external competition, fallacies around Amazon, personalization as differentiation, shopping versus buying, the shopping journey, today’s organizational chart (with digital leaders)