Posts tagged vehicle supported adventure (VSA)
Channel Mastery - Ep. 46: Tom and Matt Henwood, Co-Founders and Owners of Main Line Overland
Channel Mastery - Ep. 46: Tom and Matt Henwood, Co-Founders and Owners of Main Line Overland

I just got back from the Overland Expo West and was bowled over by the enthusiasm, the products and some of the most brilliant customer-centric market and experiences I’ve seen anywhere. Contributing to that brilliance are my guests on today’s episode, Matt and Tom Henwood of Main Line Overland.

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Podcastcampers trucks and rigs, completing the consumer journey, demographics of overlanding, geographic selection, overland audience profiles, overlanding, preferred and successful channels for the overland market, the adventure portal business model, the importance of forums, value price and authenticity, vehicle supported adventure (VSA)