Legacy brand Crazy Creek taps Verde Brand Communications as Agency of Record

Red Lodge, Mont. (July 29, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, announces Verde Brand Communications as its new agency of record. Verde Brand Communications, an integrated communications agency specializing in the outdoor and active lifestyle markets, will lead Crazy Creek’s public relations strategy, brand communications, affiliate marketing, and direct-to-consumer digital marketing efforts. 

Based in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor comfort since 1987. The brand is known for its innovative, lightweight chairs, designed for adventurers, campers, and outdoor enthusiasts worldwide. In spring 2024, Crazy Creek launched the AirCliner – the most comfortable and compact Crazy Creek to date, and additional product launches are on the horizon.

“We are very excited to partner with Verde as our agency of record,” said Karson Bagby, Co-Owner of Crazy Creek. “Their deep understanding of the outdoor industry and proven track record in strategic communications align perfectly with our heritage brand’s vision and goals. We look forward to leveraging their expertise to further enhance our brand presence and reach, and with their help, usher in the next chapter for the Crazy Creek brand.”

Verde Brand Communications brings over 22 years of experience in elevating brands within the outdoor and active lifestyle sectors through comprehensive SEO-driven PR campaigns, experiential events, digital marketing strategies, and media engagement. 

“Crazy Creek is an incredible brand with a rich heritage. We are beyond excited to partner with their team to amplify the brand’s legacy story and innovative product collection,” said Julie Evans, CEO of Verde Brand Communications. “We look forward to growing and engaging with Crazy Creek’s passionate community of outdoor enthusiasts.”

Under the new partnership, Verde will work closely with Crazy Creek to develop and execute strategic PR initiatives to build brand awareness and loyalty, drive consumer engagement and sales, and strengthen Crazy Creek’s position as a leader in the outdoor industry. 

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. For media inquiries or further information about the partnership, please contact Alexa McRoberts, alexa@verdepr.com.

About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect "just sit there" comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.