Under Armour designs products to make athletes better and continually push through their limits. The same approach is taken to footwear design.
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A lot of brands will set aside an afternoon to bust out a mission, vision, values (MVV) exercise. PEARL iZUMi took 10 months. That’s not a typo. Ten months! When Chris Sword came in as new president of the company in early 2017, he brought everyone who worked there in on the process. He recognized that the MVV was on opportunity on a broad scale. It was a pathway to listen to his new team (literally everyone) and to discover what the beating heart of PEARL iZUMi truly is. It was a way to set a course for the company by identifying the brand’s North Star. Cycling apparel changes seasonally. PEARL iZUMi’s MVV will be a guide for decades.
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Check out all 10 of Verde’s 2018 Holiday Gift Guides. You’ll find something for all your loved one’s this season!
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Here are 11 gifts for wintersports lovers from the 2018 Verde Brand Communications Gift Guide!
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Higher-performing outdoor apparel and glove insulation technology, alongside a bigger focus on sustainably sourced materials, takes center stage in the new Fall 2019 Outdoor Research product collection, which will be unveiled to retail partners in coming weeks.
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Here are 8 gifts for travelers from the 2018 Verde Brand Communications Gift Guide!
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Here are 7 gifts for tech guru’s from the 2018 Verde Brand Communications Gift Guide!
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Here are 10 gifts for the outdoorsy family from the 2018 Verde Brand Communications Gift Guide!
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Here are 11 gifts for outdoor enthusiasts from the 2018 Verde Brand Communications Gift Guide!
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Here are 12 gifts for endurance junkies from the 2018 Verde Brand Communications Gift Guide!
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Here are 6 gifts for cyclists from the 2018 Verde Brand Communications Gift Guide!
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Here are 9 gifts for climbers from the 2018 Verde Brand Communications Gift Guide!
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Here are 9 gifts for adventurous chicks from the 2018 Verde Brand Communications Gift Guide!
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Here are 4 gifts that give back from the 2018 Verde Brand Communications Gift Guide!
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Wyoming Whiskey is proud to announce its strategic partnership with international premium spirits company, Edrington, owner of The Macallan, Highland Park, Glenrothes, Cutty Sark, and The Famous Grouse scotch whiskies, Brugal rum, and Partida tequila.
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Gravel, one of the fastest-growing disciplines in cycling, experienced tipping-point growth in 2018, as exponentially more events, gravel-specific bikes, gear, components and content debuted this year than any year prior.
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Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, won two Editors’ Choice Awards this month from Backpacker Magazine.
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Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, hired Andy Burke as Head of Commercial Sales.
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The Conservation Alliance welcomes its newest member, Concept III, the premier resource for the performance textile industry.
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Leader in lightweight, compact truck campers engages with Verde to help tell its innovation story to a wider range of outdoor customers.
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