Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the outdoors in their communities.
Read MoreOutdoor Prolink, the premier platform for outdoor industry professionals, is setting a proactive course for 2024, building on the remarkable success of its philanthropic efforts in the previous year. In 2023, the Outdoor Prolink community – comprised of guides, instructors, and industry professionals – collectively raised over $77,000 dollars. Generated by Outdoor Prolink members, these funds were thoughtfully distributed amongst 11 non-profit organizations.
Read MoreOutdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. At the end of 2022, Outdoor Prolink and its members finished off the year by raising $82,970, which went to five organizations; American Whitewater, Boulder County Wildfire Fund, The Conservation Alliance, PridePads Africa, and Protect Our Winters.
Read MoreOutdoor Prolink announces recent additions to its catalog of brand partners. The 13 brands that Outdoor Prolink will add include industry leaders from the backpacking, footwear, vehicle-supported adventure, and cycling industries, including; Yakima, MYSTERY RANCH, Keen Footwear, Merrell, Darn Tough, and Troy Lee Designs, among others.
Read MoreAfter 17 years of doing business in the United States, Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announced its expansion into Canada last Fall. Over the past ten months, Outdoor Prolink Canada has grown to include the following brands, which are now available for Canadian outdoor professionals: BadFish, G3, Helly Hansen, Mammut, Mountain Hardwear, NOBL Wheels, Red Paddle, SMRT Tent, and Thule.
Read MoreOutdoor Prolink, the pro-purchase program created for outdoor professionals at the heart of the industry, appoints Melissa Hess as Business Development Manager of its Hunt & Fish division. Hess was the former Account & Sales Manager at Guidefitter, an online community and e-commerce destination of choice for outdoor industry professionals and enthusiasts. Hess brings years of hunting and fishing industry expertise to the Outdoor Prolink team.
Read MoreOutdoor Prolink asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. As an extra incentive, Outdoor Prolink matched donations on Giving Tuesday, finishing off a year of giving back with $84,738 raised for their four 2021 nonprofit partners, PridePads Africa, Protect Our Winters, Outdoor Afro, and The Conservation Alliance.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces new brand partnerships for this year. The following companies have been added to Outdoor Prolink’s brand network: Base Medical, Blackstrap, Bobo's Oat Bars, Crazy Creek, Duonamic, EcoVessel, Good-To-Go, GSI Outdoors, Helly Hansen, HEX, Maxim Climbing Ropes, SMRT Tent, Mtn Ops, Snow Peak, Solo Stove, and Zeal Optics. Launching later this year are ABS Avalanche Airbags and NOBL Wheels.
Read MoreOutdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their expansion into Canada as of September 1, 2021. The first brands on the Outdoor Prolink Canada website include Thule and Mountain Hardwear. Outdoor Prolink’s network of Canada-based outdoor professionals currently includes around five-thousand professionals, who are stewards of the great outdoors.
Read MoreOutdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their partner organizations for this year. The three organizations that Outdoor Prolink will support with donations throughout the year include Protect Our Winters, the Conservation Alliance, and PridePads Africa.
Read MoreSnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, appoints Kenzie Rodriguez as Chief Marketing Officer (CMO). Rodriguez was the former head of marketing and membership of Outdoor Prolink and steps into her new position to continue to lead the Outdoor Prolink team with strategic planning, revenue growth, product development, marketing, membership, branding, and partnerships.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces its Manifesto - A Commitment to Responsibility & Authenticity in the pro channel. The Manifesto reconfirms the company’s commitment to a clean channel connecting pros, brands, and specialty retailers, at a landmark time as the industry emerges from the pandemic.
