verde live: july 13, 2020 - updates & trends in consumer behavior
Kristin discusses the new Verde Live series, the latest updates from the team at Verde, and trends in consumer behavior shaping the future of retail.
The following video is from the July 13 Verde Live series. This week, Kristin shares more information about the event series, updates from the Multi-Channel Marketing Academy and Channel Mastery podcast, and the latest consumer behavior trends that are shaping the future of retail.
For more information about the series, visit Verde Weekly Event Series.
Top 3 Takeaways:
New Event Series: Starting July 13, 2020, Kristin will be live on the Verde Brand Communications YouTube channel every Monday at 11:00 a.m. (MDT) - come rain or shine - to provide “OUR TAKE” on the latest news and headlines from our industry, including: trends in consumer behavior shaping the future of retail, and the ever-changing state of journalism and retail in the U.S. We’ll also be sharing updates from the Channel Mastery podcast, and Multi-Channel Marketing Academy.
MCMA: The Multi-Channel Marketing Academy, launching August 11, 2020, is built to help you rethink and up-level your marketing strategy to ensure you continue to grow and thrive during this pivotal time. We look at who your target consumer REALLY is; how they discover, join up with, engage with, and buy for your brand; and how to grow your community and email list with REMARKABLE content.
Consumer Behavior Trends: Just as consumers are starting to feel more comfortable stepping outside of their homes, our forward progress has been reversed by a continued struggle to manage the pandemic. Ernst & Young, a global leader in tax, transaction and advisory services, published a Future Consumer Index last week. EY identifies five new consumer segments - emerging as a result of COVID-19 - that are driving the future of retail.
Affordability first
Health first
Planet first
Society first
Experience first
Learn more at the EY: Future Consumer Index
Join Kristin next Monday, July 20, on YouTube Live at 11:00 a.m. (MDT) for the next Verde Live. She will be sharing the weeks TOP headlines and talking about how to turn today’s digital experience into a human experience.