verde launches weekly event series: verde live

Verde Live with Kristin Carpenter

Kristin Carpenter and the team at Verde launch new weekly event series, Verde Live.

The virtual event series explores the latest trends and headlines in consumer behavior, retail, and the media within the active-outdoor industries.

Verde Live, hosted by Kristin Carpenter, aires on YouTube Live every Monday at 11:00 a.m. (MDT). Kristin shares “OUR TAKE” on the latest news and headlines from the outdoor industry, including: the state of our industry, the media, and consumer behavior trends that are shaping the future of business.

Kristin pulls from her 20-plus years of experience in the industry to translate what all of this means for specialty brands today, and how they can continue to grow and thrive during this pivotal time. 

For nearly two decades, Kristin and the team at Verde have directed go-to market strategies, targeted engagement campaigns, omni-channel marketing communications and digital strategies for more than 200 brands in the active lifestyle space. In addition, Kristin hosts the weekly Channel Mastery podcast, which enters its fourth season in 2020; and leads Verde’s Multi-Channel Marketing Academy, launching on August 11, 2020. 

“Our goal is to become the go-to source for the top headlines in our industry,” said Carpenter. “Verde Live is meant to glean insight into the latest news, and fast-changing trends in the outdoor space to help specialty brands evolve and innovate while navigating this uncertain time.”

COVID-19 has completely up-ended the playbook for many brands. Now more than ever, business and marketing leaders need to have the latest information on the market, and consumer behavior trends, to best navigate and ensure continued success through and beyond COVID-19. 

The first show aired July 13, 2020, and is available at Verde Live: July 13, 2020.

Tune in every Monday morning at 11:00 a.m. (MDT) on the Verde Brand Communications YouTube page.