Spring is officially here– and for some that might mean blooming flowers or warmer weather, however, in my mind, spring triggers one thing – the kick-off to thru-hiking season! I’m Alexa, a Director at Verde, I embarked on my 2013 Appalachian Trail hike in the snow on March 30 from Georgia, and my Pacific Crest Trail thru-hike in 90-degree temperatures from Mexico on May 5, 2017. With two thru-hikes under my belt, and now working in the outdoor industry, I love talking gear, and thinking about all of the products that I would bring on a future thru-hike.
Read MoreAstral, the industry-leading designer of high-performance outdoor equipment and apparel, has retained Verde Brand Communications to lead public relations and brand communications.
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