Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Read MoreAfter meeting with more than 50 brands and scouring new products from 2024 and 2025, GearJunkie awarded Therm-a-Rest’s new Boost 650™ sleeping bag with its coveted Best in Show Outdoor Market Alliance award. Therm-a-Rest is redefining backpacking comfort with its new sleeping bag, launching spring 2025. The innovative and versatile new design empowers backpackers and campers to adjust their bag to find their personal sweet spot when sleeping under the stars.
Read MoreRECCO’s partnership with CamelBak brings the two brands to the finish line of the legendary trail running race series
Read MoreTherm-a-Rest, a pioneer in outdoor comfort and innovation for more than 50 years, redefines backpacking comfort and warmth in spring 2025 with its new sleeping bag, Boost 650™. The innovative new design provides unparalleled warmth, comfort, and versatility in the backcountry - for better sleep guaranteed.
Read MoreTherm-a-Rest, a pioneer in outdoor comfort innovation, introduces the most comfortable backpacking mattress EVER built in spring 2025, the NeoLoft. Thick, light, plush, and compact, you’ve never carried more comfort deep into the backcountry. At 4.6 inches thick and 25 ounces, backpackers no longer have to choose between a light pack and uncompromising comfort.
Read MoreDiscover which brands in the outdoor industry are based in the US and produce the gear we love right here in our own backyard. Verde works with several brands who have committed to produce gear in the USA. Learn about these brands and what they are manufacturing.
Read MoreSpring is officially here– and for some that might mean blooming flowers or warmer weather, however, in my mind, spring triggers one thing – the kick-off to thru-hiking season! I’m Alexa, a Director at Verde, I embarked on my 2013 Appalachian Trail hike in the snow on March 30 from Georgia, and my Pacific Crest Trail thru-hike in 90-degree temperatures from Mexico on May 5, 2017. With two thru-hikes under my belt, and now working in the outdoor industry, I love talking gear, and thinking about all of the products that I would bring on a future thru-hike.
Read MorePrepare for your solar eclipse camping with some out of this world gear from our brands! On April 8, 2024 a total solar eclipse will cross North America, passing over Mexico, United States, and Canada! Campgrounds in “eclipse states” are booking up, with reservations increasing by more than 500% in Arkansas and Vermont, 300% in Oklahoma and Ohio, and more than 100% in Texas, New York, and Missouri, Forbes reports.
Read MoreAs campsites begin to book up, now is a great time for journalists and media outlets to discuss camping trends and the gear and brands that go along with it. Don’t get left behind - reach these camping planners early in the season while they are planning for trips and purchasing gear.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Read MoreBikepacking season is here! Over the past few years, bikepacking has exploded in popularity, with search volume growing more than 2x since 2017. This year, our Verde brands have rounded up a handful of products that are good considerations if you're gearing up to head out on your own trip, or write about new products for this popular adventure sport.
Read MoreWarm weather is upon us (or will be soon)! With this, we have a host of new gear and trends to share. First up, we have a whole new sport in winging, or wing surfing, then we’ll cover some trends that will help keep folks protected and comfortable as they head into the outdoors. These latter trends may seem small, but as the number of people that are venturing out has exploded, its small steps forward in comfort, like these, that will keep those people coming back for years to come.
Read MoreEarth Day is one of our favorite holidays and we want to help you celebrate with some earth-friendly gear from some of our favorite clients.
Read MoreEven though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for anyone’s outdoor wardrobe.
Read MoreTherm-a-Rest®, the leader in outdoor sleeping gear for more than 50 years, is introducing the next generation of its best-selling NeoAir® XLite™ sleeping pad in spring 2023. Making the best even better, the new NeoAir® XLite™ NXT maintains its ultralight weight, but increases in comfort and is significantly quieter than the current XLite.
Read MoreSure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Read MoreTherm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1971 when it introduced the first self-inflating sleeping pad to the market. In 2022, the iconic outdoor brand celebrates its 50th anniversary and five decades of industry-leading innovation and helping people better enjoy the outdoors.
Read MoreLet’s be honest, it can be hard to get the right gift for Father’s Day. They say they don’t want anything, and obviously, showing up empty-handed is not an option. So, Verde has put together gifts that will be sure to wow Dad this year! Check out some of our favorites like the National Park X Wyoming Whiskey bottle, a relaxing GCI Outdoor Chair, and many other amazing gifts that Dad will love!
Read MoreWhile flowers and chocolate are great, they can get a little boring after a while. Verde has all the cool Moms out there covered with our favorite gifts! Check out our picks that include the Juno H20 from Gregory, the SunShade Comfort Pro Rocker from GCI Outdoor, and tons of other gifts to make this year’s Mother’s Day amazing!
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