Verde voice blog

In this week’s Consumer Behavior Report: Risk Manage Like Your Customers: Four steps to take now in preparation for long-term, future risks, why Patagonia has the best reputation among 100 of the most visible companies and how dinosaur surgeons saved Best Buy.

In this week’s Consumer Behavior Report: What has economists flummoxed when consumer spending is up in Q1, how good is AI at gauging consumer sentiment, and what can we learn from Dick’s Sporting Goods endless stream of new concept stores [Spoiler alert: How to make every customer feel special].

In this week’s Consumer Behavior Report: how consumers are reclaiming their power and why they’re prioritizing clarity and honesty, new privacy regulations on your iPhone, and the competitive advantage of gender equity.

What you’ll learn: Consumer confidence and optimism are on a good trajectory, but don’t get too excited because there’s still a lot of anxiety and stress out there. Six shopping behaviors consumers say they’ll continue post-pandemic. And why there was such a big decline in brand loyalty in 2020 - and what you can do about it!

In this weeks Consumer Behavior Report: Why some economists are calling 2021 the “Year of the Consumer,” the biggest emerging consumer behavior trends for 2021, and how your brand’s trustworthiness and digital security translate to the bottom line.

Can we start talking about (and marketing) travel again? What brands pivoted their marketing at the right time and how that increased sales and lead to lasting relationships with more outdoor enthusiasts, and much more.

This week’s Consumer Behavior Report: Why brick and mortar is on the comeback and five characteristics of businesses most likely to recover from a crisis. See if how your business ranks today.

In this week’s Consumer Behavior Report: Why consumers feels alone, isolated and adrift right now, and how your brand can help. Hint: demonstrate trustworthiness. The most used social media channels by age group. How the new “consumer culture” is influencing your marketing and PR strategy - like how you should continue to invest in your online experience.

In the first Consumer Behavior Report of 2021, Verde offers insight on: The latest data on consumer sentiment and outlook for the new year, the 10 most popular stories in 2020 from Harvard Business School, and what consumer behavior trends are here to stay in the new year.

In this weeks Consumer Behavior Report, learn why consumers are concerned about fake news and the vaccine (57% of American’s don’t trust social media for accurate news about the vaccine), how virtual school is impacting Gen Z and the latest numbers from NPD on backcountry-related gear sales. Hint: The outdoor boom is continuing into winter. Read more in this weeks Consumer Behavior Report.

While widespread Black Friday/Cyber Monday sales results are still dripping in, it’s clear that many people committed to the couch over the annual, holiday shopping weekend for some serious online shopping. Check out this weeks consumer behavior report for Black Friday - by the numbers - and how brick and mortar stores fared over one of the biggest shopping weekends of the year.

Black Friday is just under two weeks away, which makes it a good time to check in on updated Holiday 2020 predictions: online spending is predicted to increase 33% (over 2019) this holiday season, 38% of consumers will make a deliberate effort to support small businesses this holiday season and shoppers are 9% more likely to shop at a brick and mortar store if they offer curbside pickup or BOPIS. Learn more in this weeks consumer behavior report.

Now that the U.S. election has been called and Pfizer has announced promising results for a COVID-19 results, we can put 2020 in the rearview mirror, right? Not so fast. In this weeks report: How political beliefs might impact your outlook on the economy, Deloitte’s take on 2021 marketing trends (i.e. what consumers are looking for from the brands they love) and how the economy and consumer sentiment were impacted by news of the election and potential COVID019 vaccine.

In this week’s Consumer Behavior Report: How the election is going to impact consumer spending, the latest predictions on holiday spending from Retail TouchPoints and how, as a marketers, you need to go "back to the basics” to influence their buying and shopping choices.

Don’t expect any predictions from us this week! With under seven days until the election, we’ll leave forecasting to the pundits and pollsters. What we can say with certainty is that uncertainty is a primary driver of consumer behavior right now. Learn more in this weeks Consumer Behavior Report by Verde.

In this weeks Consumer Behavior Report; retail sales in September are strong, what a surge in camping could mean for the outdoor industry and 10 digital marketing statistics that every specialty brand leader and marketer should know.